BUSINESSNEWS
DIGITAL VS TRADITIONAL: WHICH MARKETING METHODS ARE INSTALLERS CHOOSING?
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DESPITE THE RISE OF DIGITAL AND online marketing, installers are still using traditional methods when it comes to finding new customers.
This is according to a recent survey where more than half( 60 %) of installers questioned said their primary way of attracting new customers is by word of mouth. Surprisingly, just 21 % of installers said their website was their main method of generating leads.
However, the report found that once a company had been recommended to a
SPACE FOR SCHOOL
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MPL – ONE OF THE COUNTRY’ S premier locksmith training providers has moved to significantly larger new premises to cope with demand for its range of training courses, and to enable it to expand into brand new fields.
The new premises will give MPL over 2,000 square feet of floor space to deliver a vast range of existing and new training programmes, including a new Tilt and Turn course, and a new PVCu course.
Operations Director Nicky England takes up the story.“ 2016 was a phenomenal year for MPL, we saw more than double the number of people going through our range of courses compared to the previous year.”
“ In no small part this was due to us being awarded the opportunity to deliver training courses with City & Guilds assessment. judging by the number of tradespeople who came to us looking to enhance their skills and their career prospects further it was certainly a good move. consumer, the overwhelming majority search online to check their accreditations and verify the company’ s past work, meaning a topperforming and informative website has a vital role to play.
Jeremy Brett, Managing Director of the CPA, comments:“ While the internet is a powerful tool, installers shouldn’ t underestimate the power of word of mouth recommendations to homeowners from trusted sources such as friends, family and neighbours.”
These statistics come from the Consumer Protection Association Annual Installer Industry Report. The CPA commissioned Insight Data to carry out the survey, which asked more than 12,000 installers a series of questions about their business performance and expectations for the industry.
www. thecpa. co. uk
“ We will very shortly be offering a new Tilt and Turn course and a PVCu course to teach the techniques and the importance to security of toeing and heeling.”
Contact the team through www. mpl-locksmith-training. co. uk, 01924 360444 or enquiries @ mpl-locksmith-training. co. uk
‘ Brexiting’
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CONSTRUCTION ACTIVITY IS showing signs of a slowdown following the post referendum recovery. Since September, construction activity has remained relatively strong despite the strong headwinds following the referendum result.
Corry Bourke, Director at Urban Exposure, the residential development finance provider, comments:“ We must remain cautious and remember that we haven’ t even started the process of‘ brexiting’ yet and therefore there are still many unknowns that are likely to impact confidence and put a halt to new projects. This slowdown in growth may be a reflection of building uncertainty in the lead up to triggering Article 50. In addition, the falling pound is continuing to put pressure on the industry, driving up costs for construction firms which heavily rely on cheap imports.
“ The good news is that construction companies continue to remain positive about future growth opportunities. Indeed, we believe that once some certainty returns to the market, construction activity will be boosted even further. With the Government’ s recent commitment to building new homes, the release of funding for new starter homes, reforms to the CPO process and Permissions in Principle under review, the outlook has the potential to significantly improve if these reforms are actioned and visible.”
CLEARVIEW-UK. COM » MAR 2017 » 97