COLOUR
Keeping Ahead in the Colour Game
Deceuninck’ s Rob McGlennon discusses how the company can help installers to sell colour and make the most of the market opportunities available.
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IN THIS AGE OF SOCIAL MEDIA, the urge to share, compare and get inspired is a big driver for homeowners to have the best and to be more stylish than their neighbours. Colour plays a large part in this crusade to show personal style and is fast becoming top of the homeowners wish list. We have seen a progressive change in tastes over the last few years; where once there were maybe five or six traditional woodgrain finishes desired, aspirations have become far bolder and there are now more than twenty“ standard” colours requested from greys to bolder or pastel shades of colour. In fact, 2017’ s Pantone colour of the year is Greenery – an extremely vibrant yellow-green shade which evokes the natural environment and another extension to the“ Bringing the Outdoors In” concept many are embracing.
Industry reports state that one in four windows and doors sold in the UK are now coloured, and this is looking to increase to a third by the end of the year. At Deceuninck, we sell 50 % more than this industry average thanks to our extensive choice of foils, painted profile and contemporary colours. 44 % of everything we sell is foiled and customers don’ t have to wait for it thanks to our colour-fromstock promise.
BRINGING COLOUR TO LIFE
The ultimate goal for the whole industry is to sell more windows. For Deceuninck it is key that we support our customers at every step of the supply chain. Of course, innovative design, good supply and colour options available to the fabricator is important but supporting the installer to sell and make the most of market opportunities is also crucial.
Marketing is important – a quality brochure that homeowners want to browse, or for the more technically minded, an online tool works well to allow the customer to see what different colour options would look like on their own home. A strong brand, correctly positioned, that flows throughout all your marketing material will help you stick in the homeowners mind when you leave them to make their decision.
OFFER CHOICE
Choosing the right supplier is key too. To compete in colour, installers need a fabricator that has access to a wide range of colour options; a fabricator that can offer this choice on a wide range of window products, in a choice of styles – heritage and contemporary. Most importantly perhaps, a fabricator that can offer all of this without compromising lead times.
This is exactly what you can expect from a Deceuninck fabricator.
All of our customers have access to a wide range of product literature, retail brochures and flyers that can be customised to carry your brand and we can provide an online tool to help homeowners visualise their options. The Heritage Window Collection has a dedicated website that not only provides information on the stunning range of windows and doors, but allows you to find fabricators that have all this to offer in your area.
Most importantly, our fabricators have access to any desired colour on a short lead time. Our standard colour range of 26 colourways is available to our fabricators off the shelf as bar length, with matching foiled ancillaries, cills and trims. The collection consists of a well thought out mixture of white or colour combinations selected from our years of experience.
‘ one of the reasons for our longevity is our ability to stay ahead of market demands’
80 YEAR HERITAGE
We all know trends come and go as homeowners continue to embrace colour to showcase their personal style, but colour from Deceuninck is well established and here to stay. We are celebrating 80 years in business this year and one of the reasons for our longevity is our ability to stay ahead of market demands. We’ re not just aware of the trends, we’ re already delivering on them because we saw them coming. If you want a supplier that has all this to offer and more, a Deceuninck fabricator can help ensure you stay ahead of the game.
For more information on making your offering more colourful call Carol Hearn on 01249 816969.
66 » MAR 2017 » CLEARVIEW-UK. COM