INDUSTRYNEWS
Roofline Matters
»»
ROOFLINE HAS ALWAYS been a tricky sale, usually a‘ distress’ purchase, something most homeowners only buy out of necessity. Tucked away at the top of a property it’ s out of sight and out of mind- until the Autumn or Spring arrives, the heavens open and they look up and realise their guttering really needs replacing. Even then, installers have to work hard to educate the consumer about the issues: what causes creaks and what causes leaks, why fascia is an important component and a long-term guarantee is a must.
The internet has also changed the decision making process, with price comparison sites and online reviews readily available consumers have a wealth of information at their fingers tips before they even think about contacting a local installer. An increasing numbers of installers are also registering with leadgeneration websites, which ask consumers to enter their details to receive a quote. But without understanding the issues, homeowners have no buying criteria and therefore will only ever buy on price, so these leads usually go to the cheapest offer.
Roofline, glazing and conservatory fitters have to use every tool at their disposal to win sales at a worthwhile price.
Wasting valuable time looking for lukewarm leads isn’ t an option. You need volume and quality of leads to stay ahead.
Freefoam’ s Registered Installer scheme is a major part of our pull-through strategy bringing business to home improvement companies. All installers receive a package of tools ranging from leads generated online via our ground-breaking website www. myrooflinematters. co. uk.
The key to winning in today’ s market is quality leads, and the site is designed to do just that. It tells homeowners what to look out for, the problems that can occur with products and installations and how to avoid them. The consumers it attracts are looking for information, not the cheapest price. In effect, these homeowners are self-selecting, so they’ re already warm when it guides them softly( but surely) to get a quote from their local Freefoam Registered Installers.
What sets it even further from conventional quote websites is that there is no charge for leads, and leads are only offered to companies who respond quickly, with good conversion rates. Every lead is followed up with the installer and the homeowner to ensure everyone is happy.
marketing @ freefoam. com
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