Clearview National March 2016 - Issue 172 | Page 88

CONSERVATORIES

Installer marketing support
package bolstered
»»ATLAS GLAZED ROOF
Solutions has bolstered its
industry leading showroom and
marketing support package with
the launch of three brand new
brochures, which have been
created to help the company’s
growing network of installers to
win more business. The firm has
added another perk to its package
and is also treating installers who
have fitted five or more Skyrooms
to a free professional photo-shoot
of their installations to help them
showcase their work.
The trio of professionally
designed marketing materials
includes a new trade and retail
brochure, a new Skyroom
product brochure and a selection
of case studies from high-profile
Atlas installers. The trade
brochure and Skyroom brochure
can be totally personalised with
the installer’s logo and company
details, and even their corporate
colours, to create a bespoke suite
of installer literature.
The new 28-page trade and
retail brochure introduces
the Atlas range of rooflights,
orangeries, lanterns,
conservatories, verandas, Lean-tos
and the innovative new Skyroom.
The range of fitter-friendly glazed
Atlas roofs combines aesthetics,
elegance and performance and
uses Atlas’s trademark ultraslim roof frame to maximise
the amount of glazing and

create supreme aerial views. The
brochure is packed with stunning
photos of real installations to
demonstrate the architectural
scope of the range.
The 12-page Atlas Skyroom
brochure showcases the new
Skyroom – a remarkable
development in aluminium
orangery r oof design. The
slimmest and one of the
strongest contemporary
orangery roof systems in the
industry, the Skyroom blends
innovative design with the
highest performing construction
materials to deliver superior
looks and supreme performance.
With less visible profile and more
glass, thanks to a 70% slimmer
ridge and 30% slimmer rafter, its
sleek contemporary appearance
and intelligent detailing creates
a sophisticated look that’s a
real departure from a standard
conservatory roof installation.
Just like the trade and retail
brochure, the Skyroom brochure
features more magnificent
photos of Skyroom installations
to inspire installers and
homeowners. For installers who
have completed five Skyroom
projects, Atlas is even offering
a free professional photo-shoot
of each installation. The photos
can then be included in a
personalised Skyroom brochure,
which is totally exclusive to the
installer.

88 » M AR 2016 » CL EARVI E W- UK . C O M

Well-known
conservatory
installers provide
an objective
account of their
experiences of selling
and fitting the Skyroom
in a smart four-page case
study brochure. The installers
describe their top desires in
conservatory roofing systems
- exclusivity, fitter friendly
products, aesthetics, performance,
marketing support and technical
advice - and how the launch of
the Skyroom has helped them to
attract new businesses.
Gareth Thomas, Sales
and Marketing Director at
Atlas Glazed Roof Solutions,
comments: “Sales of our range
of conservatory roofs, lanterns
and rooflights have gone through
the roof in the last year and our
customers clearly appreciate
the unique features of the Atlas
roof. It is however important
for us to back up the product
with a package that has real
substance behind it, and to
continue to enhance and refresh
that package. We believe that
this suite of materials is the
most comprehensive in the
industry and is very adaptable
to the individual installer and
can be personalised to them.
It’s a strong, credible and very
effective package, which will
help installers to capture new

customers and ultimately grow
their businesses.”
The extensive suite of
marketing materials features
strong, identifiable Atlas
branding and is fully personalised
to Atlas customers. It includes
brochures, pull up banners,
showroom graphics, advert
templates, retail leaflets, door
drop literature and an in-store
display lantern, all of which are
produced for installers by the
Atlas marketing team.
Atlas Glazed Roof Solutions is
part of the £32 million turnover
Customade Group. The group,
which employs 250 people, also
includes PVC-u and aluminium
window and door fabricator
Customade and Fineline
Aluminium, which supplies
designer architectural aluminium
products with very slim sight
lines, and Hourglass Seal, which
manufactures glass and sealed
units.
Contact Atlas on marketing@
atlasroofsolutions.co.uk or
phone [phone]