Clearview National March 2015 - Issue 160 | Page 54
DOORS&WINDOWS
A Triple Marketing Bonus
»»Distinction Doors, one of the
UK’s market leaders in composite doors,
has just launched three new pieces of retail
marketing material. The retail brochure,
bespoke colour palette shade card and
Free upgrade
»»Fresh from offering a free
upgrade to the thermally efficient, sixchambered, Liniar EnergyPlus profile
system, TruFrame is now supplying Mila’s
impressive Evolution door hinge on all its
doors, at no extra cost.
The Evolution hinge combines the
adjustability of a flag hinge, with the antilift properties and subtle sight lines of a
traditional butt hinge and has been tested to
PAS 24 specification and meets the Police
Preferred Specification requirements of
Secure By Design.
TruFrame is one of the UK’s largest
trade frame manufacturers, yet each frame
is finished by hand using its exclusive 4-step
finishing process, so the visual appeal is just
part of their DNA.
The introduction of the Mila Evolution
hinge shows TruFrame’s unrivalled
commitment to product design, while
the fact that the upgrade is free shows a
commercial pledge to its customers.
David Firmager, managing director of
TruFrame comments: “The new Evolution
hinge has all the on-site advantages of a flag
hinge, yet with the minimalistic visual appeal
of a butt hinge.”
For further information visit www.
truframe.co.uk or call the sales office
on 01664 410140 for a free copy of
their guide to windows, doors and
conservatories.
54 » M AR 2015 » CL EARVI E W- UK . C O M
‘a contemporary look and
feel that showcases all the
company’s products and
what they have to offer’
RAL guide have all been designed to help
Distinction customers secure more sales.
The retail brochure is a 46-page brochure
with a contemporary look and feel that
showcases all the company’s products and
what they have to offer.
The Explore Colour swatch card shows
all the bespoke colour options available on
Distinction’s doors. Each colour is featured on
a woodgrain effect to help give homeowners a
clear picture of the effect that’s created.
Finally, the RAL guide introduces
homeowners to the concept of a personalised
shade for their Distinction door and
encourages them to ‘think outside the box’
when it comes to colour.
Samples of each of the material were sent
to all Distinction Doors customers at the
beginning of January.
If you are not a Distinction Doors customer
but would like to understand the quality of
marketing support the company offers, you
can request copies by calling 0845 2000 816
or emailing [email protected]
Cool in its
own Skin
»»Composite door manufacturer,
Rocal is the latest company to embrace the
CoolSkin® technology from 3D Laminates, the
laminate door skin experts.
Recent composite door developments are
seeing companies such as Rocal switching to a
PVC CoolSkin® exterior rather than the dated
hot stamp foil finishes.
The Endurance® solid and secure door is
unique in that it’s constructed with a solid
laminated veneered core, which offers strength
and stability to the door set. The door sets
will be distributed nationwide and include the
FD30 fire door sets.
Rocal will also be launching its Endurance®
solid and secure branding to include a new
64 page brochure, a new website and point of
sales to help support customers promote the
Endurance® products.
Stephen Nadin, managing director of Rocal
comments: “It’s important for us to offer the
best product technically, and the CoolSkin®
technology used to construct the new
Endurance® composite door, conforms this
claim. There’s no foam in our doors; they are
solid, proven and highly desirable.”
For more information go to
www.3d-laminates.com,
e-mail [email protected]
or call 01535 603007