Clearview National June 2018 - Issue 199 | Page 81
HARDWARE& SECURITY
Exploring new opportunities
to achieve ‘high-end heritage’
» » AS FABRICATORS LOOK
to capitalise on the thriving ‘high-
end heritage’ market, Window
Ware’s Commercial Director
Richard Bryant presents a new
opportunity that eliminates
the need to adopt a flush sash
system.
Over the past few years,
consumers have almost
unanimously changed their
buying habits, placing greater
emphasis on quality and
aesthetics, rather than price.
This has created challenges for
traditional ‘mass-market’ uPVC
fabricators as demand moves
away from standard white uPVC
windows and heads towards
the premium end of the home
improvement market. However,
for those who can adapt, the
changing industry landscape has
created new and highly-profitable
markets to explore, namely the
‘high-end heritage’ market.
The ‘high-end heritage’ market
is a result of the continued success
of the popular flush sash system.
Whether it’s as a viable timber
replacement for traditional
homes, or a way for newer
properties or new-build projects
to add that desirable period
touch, systems like the Residence
Collection have generated a
strong appetite among consumers
for premium, heritage aesthetics.
It therefore seems the only
option for fabricators looking
to support their customers and
take advantage of this growing
demand is to fabricate one of
the many flush sash systems on
the market. However, a more
attractive alternative, especially
for mass-market fabricators is
to enhance an existing 70mm
uPVC window system with
premium, heritage hardware.
At Window Ware, to
best support our fabrication
customers, we launched our new
and exclusive Regal Hardware
range – an authentic collection
of window furniture that
expertly replicates the period
aesthetics of nineteenth-century
ironmongery.
Regal’s accurate design
not only ensures the utmost
credibility but creates a solution
suitable for any window, whether
it’s flush sash or to ‘dress up’
a standard 70mm window.
Even with its vintage exterior,
the Regal Hardware doesn’t
compromise on quality or
performance.
Staying ahead of the
competition is no simple task,
especially in a rapidly-changing
and ultra-competitive industry
like ours. To win new customers,
fabrication businesses can no
longer rely on just fabricating
and selling standard white uPVC
windows. Adding luxury, heritage
hardware to an existing 70mm
window system allows fabricators
to effectively meet the needs of
their trade customers.
www.windowware.co.uk
MARK OF
DISTINCTION
70MM WINDOWS HAVE NEVER LOOKED SO GOOD
Heritage hardware designed to enhance both flush sash & 70mm systems
Exclusively available from Window Ware
T 01234 242720
E [email protected]
W windowware.co.uk
C L E A RV I E W-U K . C O M » J U N 2018 » 81