INDUSTRYNEWS
Opportunities in conservatory
roof replacements
» » EMPLAS HAS LAUNCHED THE
new tiled UltraRoof380 light-weight and high
performance solid roof system, opening-up
access to the rapidly growing conservatory
roof replacement market.
According to The Window, Door and
Conservatory Markets in Housing in Great
Britain, (Palmer, October 2016) the market
for replacement conservatory roofs was up
62% in 2015 to 11,200 installations and is
forecast for continuing growth through to
2020.
Manufactured by Ultraframe, the
UltraRoof380 has been developed to tap
into this growth area as a replacement roof
system and as an alternative to traditional
extension roofs.
The highly-engineered solution weighs in
at only a little more than a traditional glass
roof at 38KG/m2. This means that it can sit on
existing window frames and fitted in as little
as a day.
Available in carbon grey, harvest brown and
terra brick finishes, engineered copolymer
interlocking roof tiles offer a strong aesthetic
match to traditional roof tiles and slate
finishes.
John Leary, Sales and Marketing Director,
Emplas said: “The Ultraframe UltraRoof380 is a
really smart solution, opening-up a whole new
sector of the market.
“The aesthetic is exceptionally strong,
genuinely making it very difficult to identify the
Ultraroof as anything other than a traditional
roof slate.
“But it’s also as a fully integrated system,
its much smarter. It can be made water tight
in two hours, tiled in six, it can be configured
to accommodate and work with a whole
spectrum of conservatory designs.
“This ease of installation, coupled with
genuinely exceptional aesthetics, delivers
significant opportunity to installers in a rapidly
growing sector of the market.”
The lightweight modular system can also be
designed to accommodate Velux-style roof-lights
or far lower cost roof windows. An internal
pelmet, replicates a more substantial orangery
style internal aesthetic.
“The conservatory replacement sector is
a major growth area for installers”, continued
Leary. “This is being accompanied by a move
away from those traditional Edwardian and
Victorian-type extensions towards more flexible
sun room, orangery, orangery/conservatory
type cross-overs and ‘family living spaces’.
“The Ultraframe UltraRoof380, is a very
affordable solution for the homeowner but still
very high margin platform opportunity for the
installer because of the installation efficiencies
that it delivers.”
www.emplas.co.uk
Cladding makes an ‘ideal home’
» » EVERY YEAR ONE OF THE MOST
popular elements of the Ideal Home Show at
Olympia, London is the full-size show homes.
Visitors to this year’s show were treated to two
stunning properties, both featuring Freefoam
Fortex cladding.
Pale Gold Double Shiplap cladding formed
the exterior finish of a three apartment
structure designed to reflect the three stages
in life, first time buyer, new family home and
downsizing. Visitors were invited to ‘climb the
property ladder’ apartments to navigate first-
hand the design and practical challenges faced
by designers and city dwellers alike as they
move through these stages.
Pale Blue Weatherboard cladding was used
to great effect on the second show home -
21st Century Cottage. A traditional cottage
with a contemporary twist designed to appeal
to metropolitan families relocating to the
countryside or as a second home. The house
featured a beautiful thatch roof and timber
cladding with the lower level also clad with
ultra hard-wearing, low maintenance Freefoam
Fortex pvc cladding.
6 » JUN 2017 » CL EARVI E W- U K . C O M
David Richards, Director David Richard
Associates, commissions the homes each year
and explained the background to this year’s
projects, “We wanted to showcase the flexibility
of modern PVC building materials and to show
how they can be used on both contemporary
and traditional developments. Both homes
were constructed off site by Futureform
Housing Ltd so we needed to source a light,
easy to handle product that would withstand
the rigors of transportation and look good at
the show. We have been delighted with the
Freefoam cladding range and its performance
throughout the project and would recommend
it to homeowners and housebuilders - it made a
stunning finish to both properties.”
Freefoam Marketing Manager, Louise
Sanderson commented, “ With over 20,000
visitors each day to the Show we were really
pleased to have the Freefoam cladding range
exposed to such a large, engaged homeowner
audience. Cladding is rapidly becoming a very
popular home improvement product and our
range is meeting the demands and aspirations of
homeowners and housebuilders alike. Available
in a choice of eight subtle colours the range has
been developed specifically for both renovation
and new build projects, the perfect product to
create an ‘Ideal Home!”
www.freefoam.com