Clearview National June 2017 - Issue 187 | Page 28

INDUSTRYNEWS
Extending the fleet
» » MIGHTON PRODUCTS HAS
recently extended its customer service offering
with the addition of two Mighton Mobile
Demonstration Vehicles, one each to cover the
North and South of England.
Providing machinery demonstrations to
customers, each van is also kitted out with a
range of paint swatches and panels in a variety
of types and colours to allow customers a
first-hand look at the different finishes on offer
from the Mighton Ultra range.
Weather-stripping samples and a selection
of beading options are also on display with
the company’s own MightyBead® brand
growing in popularity since starting the
demos, as customers have been able to see for
themselves its stellar performance when used
in conjunction with a machinery demo from
one of the knowledgeable Mighton team.
‘this service allows us to get
to our customers quickly’
With plans to add a third van to the fleet
later this year, the company is keeping up with
its growing customer demand after a wave of
positive feedback from customers. Chairman
Mike Derham explains: “Feedback from the
demonstrations and the products on display
has so far been really positive. This service
allows us to get to our customers quickly,
and makes the buying process much more
convenient for them.”
www.mightonproducts.com
DELIVERING IMPRESSIVE NEW WEBSITE
» » KÖMMERLING HAVE JUST
launched a new product packed website. Part
of their Modern Living, Perfectly Engineered
campaign, the website includes details of
their innovative, design led, PVCu window
and door systems and other related building
products.
The new website has been carefully built
to encourage visitors to look at their various
product categories: window and residential
door systems; sliding patio door systems;
building profiles and systems (outdoor
living products); sheets and shutter systems.
Within each product category are individual
product pages with useful information
for architects, specifiers, trade partners
and consumers, along with downloadable
PDF’s.
Latest news, represents a live feed as to
what’s happening with KÖMMERLING,
as do the social media links, while there
is also a page dedicated to Mainz 05, the
Bundesliga team that KOMMERLING
sponsors in Germany. There are also links to
other production and sales sites within the
profine Group.
Kevin Warner, head of sales and marketing
at KÖMMERLING enthused: “The new
website is well over 100 pages in terms
of content and represents our technical
approach to presenting our unique and
unrivalled products. It’s a web platform
for the future, bursting with useful
information.”
www.kommerling.co.uk
Half of homeowners would
rather improve than move
» » A RECENT SURVEY FROM A
reputable UK comparison site provider has
found that more than half of the 2,500
homeowners they questioned would rather
make home improvements than move up the
property ladder.
28 » JUN 2017 » CL EARVI E W- UK . C O M
Steep moving costs, stamp duty tax and
high house prices are the main contributing
factors to the ‘improve not move’ trend.
As of August 2016, the average house
price in the UK is £218,964, rising by 8.4%
compared to the previous year.
The report also found that homeowners
who were looking to take the next step on
the property ladder are taking on an ‘improve
before you move’ strategy, with four in 10
respondents saying they would undertake
home improvements specifically to increase
the value of their home.
Popular home improvements include
flat-roof extensions at the rear of properties
to create open plan kitchen living space and
premium products such as bi-fold doors.
Jeremy Brett, Managing Director of the
Consumer Protection Association, says
feedback from CPA members shows an
increase in business as a result of the improve
not move trend and that its members are
reaping additional rewards for choosing the
CPA as their IBG supplier.
www.thecpa.co.uk