Clearview National June 2016 - Issue 175 | Page 91
INSTALLERSUPPORT
The Power of Print Marketing
»»IT IS THE 21ST CENTURY. IT’S
often said that printed paper media is dead,
and everything will be digital from now on.
But there is strong evidence to the contrary,
especially if you are involved in marketing
for your business, so it would be a mistake
to discount printed media so soon. Here are
a few reasons from PrintUK.com why hard
copies are still valuable and why you should
keep hard copy printing in mind.
1. BUSINESS CARD PRINTING
Many online services have tried, but
none have succeeded in replacing this
classic networking tool and emblem of
professionalism. As long as business people
keep meeting in person, business card printing
won’t go away.
2. PRINTED FLYERS
The digital world is absolutely full of
advertising and spam, but a printed flyer that
someone can hold in their hand is much more
tangible and likely to grab their attention.
By handing out or posting flyers in the area
around your business, you know you are
targeting exactly the people you want to
reach.
3. CORPORATE LETTERHEADS
This is the ultimate mark of professional
business communication. Letterhead printing
and design is such a simple addition to make
to your business stationery, especially with
the advent of letterhead templates and online
design. But don’t underestimate its importance
as it makes such a huge difference to how
professional you look and how your business
communications are perceived. It’s just not
possible to replicate this effect with email.
Remember: the most important documents
are still printed. Make your communication
important.
4. ENVELOPE PRINTING
At the end of the day, you will still be
sending at least some information to your
customers through the post.You might want to
ensure that they know the envelope that just
dropped through the door is from you. Direct
mail has proved to be an incredibly impactful,
cost effective marketing medium that delivers
results. It is arguably an underutilised marketing
tool considering there are so many weird and
wonderful ways to personalise your envelopes
from colour, material, size and graphic design.
Envelope printing is a great way to ensure that
you are always promoting your business and
increasing your brand awareness. Make your
mail stylish and it will work for you.
5. BROCHURE PRINTING
A striking impactful full colour printed
brochure can provide your prospective
customer with a detailed illustration of
your business and your products/services.
A well designed and written brochure will
speak volumes about the quality of your
product as well as enhancing the good name
of your company. Whether you are posting
your brochure out as a direct mailer or just
handing it over in person, the recipient has a
tactile product, in itself, to thumb through. A
printed brochure is ideal for handing out at
trade shows and exhibitions, there are only
so many web addresses added into favourites
on a Smart phone that will be returned to, yet
that brochure in your client’s hand is instantly
accessible and leaves a lasting reminder of your
company.
6. DEMOGRAPHICS
Older generations may not have access to
the latest digital technology but still want to
buy your goods and services. By providing
information in printed form they are often
able to make direct contact themselves. If you
are marketing to older customers, check out
these tips on writing content and printing for
the older generations to read: https://www.nia.
nih.gov/health/publication/making-your-printedhealth-materials-senior-friendly
7. PEOPLE LIKE PRINTED MATERIAL
It is a simple fact that even in this digital age,
potential customers respond well to something
physical they can touch, see, store or file.
Printed marketing media offers a chance to
create an impact, act as a memory jogger and
provide easily accessible information. No need
to trawl through hundreds of emails to get a
telephone number when you’ve got a printed
flyer, brochure etc. to hand.
Source: PrintUK.com
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