Clearview National June 2016 - Issue 175 | Page 80

CONSERVATORIES

New Window Launch
Changes Everything
Birmingham-based Skyview says 2016 is proving
to be its biggest year yet, thanks to new product
launches as well as expansion of the existing range.
»»THE BUSINESS, WHICH OFFERS
frames, glass, roofs, doors, conservatories
and orangeries, has continued with ongoing
investment in manufacturing machinery
ever since moving into a new purpose-fitted
factory, close to central Birmingham in 2009.
It has since then increased product ranges and
reduced lead times.
The workforce at the plant has increased
by 15% over the past 12 months, with new
employees joining in several areas of the
business. The company now employs 25
workers.
Skyview has brands such as Warmcore,
Synerjy, Synseal, Shield, Artisan Wood
Grain Collection, Thermasol, Global Roofs,
Kolobond, and Skyframe, a product designed
and manufactured at Skyview.

80 » JUN 2016 » CL EARVI E W- UK . C O M

Directors are John and Lynda Sewell.
John said, “We installed new machinery in
March as part of an exciting and exclusive
launch to expand the Warmcore product
range, cementing Skyview as the UK leading
fabricator.
“As an official launch partner for the new
Warmcore Window, demand from both new
and existing trade customers has been huge.
This is something Skyview anticipated and we
spent the months leading up to the launch
strengthening the company to ensure both
enquiries and orders are dealt with quickly and
efficiently,” John added.
Skyview has also taken delivery of and
added two additional brand new Extra LWB,
Hightop Mercedes Sprinter vans to its fleet of
delivery vehicles, which services the whole of
the UK.
John continued, “We are committed to
providing an unrivalled service and the new
vans will ensure the same speedy nationwide
delivery our customers have come to expect
will continue, despite us now working with
more customers than ever before.”
Skyview is also manufacturing Synseal’s
Warmcore folding sliding door system, the
innovative aluminium system that incorporates
a radically different design approach to deliver
a high performance fenestration framing
solution, ‘Warm A luminium.’
Styles available include aluminium
single, French and bi-fold doors. All door
configurations are available in single or dual
colour, and there are four external designs
including pencil round, chamfered, square or
decorative.
Skyview has regarded Warmcore as an
exciting new addition to its range of products,
and says it has been very well received by
customers. Production is in full swing, with
orders increasing week on week.
John explained, “2016 is proving to be our
biggest year. The last quarter of 2015 saw a
21% increase in sales compared to the same
quarter in 2014. Warmcore has been the buzz

word within the industry for over the past 12
months and is now one of Skyview’s bestselling
product ranges and 2016 has already seen the
range increase.”
He added, “Trading over the past nine
years has continually seen a significant upturn
for the business. With heavy investment in
both machinery and additions to our fleet
of delivery vehicles, we are working to a very
strong and clear marketing plan, which will see
our turnover double by the end of 2017.”
He said that customers bought from
Skyview over the competition because of
the company’s quality of service, ease of
ordering, fast lead times, range of products and
competitive pricing structure with big savings
when ordering multiple products per order.
“We are one supplier for everything,” he said.
The business has responded to a changing
and competitive market place. For example, it
can supply coloured conservatories in seven to
ten days. Many consumers are now looking for
more than just a ‘white box’ when enquiring
about a conservatory or orangery installation.
There are also many contemporary and
traditional properties that can benefit
aesthetically from a choice of colours, other
than the standard white or wood grain finishes.
Historically, six to eight-week lead times have
lead to poor sales in the coloured PVCu market
as neither installer nor customer wants to wait
in excess of two months to turn an installation
around.
Industry wide, enquiries for coloured goods
have increased significantly over recent months
and Skyview has responded to offer customers
the alternatives they require, with a product
that does not sacrifice colour in favour of a
shorter lead time.
Skyview now offers PVCu frames,
conservatory roofs, full conservatories and
orangeries in a customer’s specific choice of
colour, delivered within seven to ten days of
order placement.
www.skyviewroofs.co.uk