Clearview National June 2016 - Issue 175 | Page 34

FIT SHOW 2016

RECORD BREAKING FOOTFALL
»»With 3,217 visitors to its stand at the FIT
Show 2016, Universal Arches set a record as
people flooded through the exhibition doors
and on to its stand. Most were attempting
to open the Union Jack emblazoned arched
composite door on stand 118 in hall 1.
Five people were lucky enough to open
the door over the course of the three days,
but at the end of the show Trevor Sturgess
of Outlook Windows Ltd was drawn out of
the hat and will receive a latest generation
iPad in the coming weeks.
With a 54% increase in traffic on the
stand, a large number of visitors had the
opportunity to experience the distinctly
‘Made in Britain’ theme, which now also
forms part of the new corporate identity for
the profile bending specialist. Supporting
this theme was a number of coloured
frames, two coloured Union Jack fully
welded and fabricated frames, a red FIT
Show heart and an iconic pivot window in
the form of a classic roundel clock, inspired
by the mods and rockers era.

With what is widely regarded as its best
exhibition stand yet, Universal Arches was
awarded with ‘Most Creative Shell Scheme
Stand’ in the FIT Show Awards 2016, a great
accolade. In addition, the stand design,
concept and management will now be used
by the Association of Exhibition Organisers
as a master class in the way in which to
make best use of a shell scheme stand.
Leon Day, managing director of Universal
Arches commented: “We had an exceptional
FIT Show and it’s great to see that the
glazing industry is back buzzing with new
products and overwhelming positivity. The
FIT Show award was a fitting finale for us
this year and for the AEO to use us as an
example is something quite special, but
just a final word of thanks to the organisers,
fellow exhibitors and the number of visitors
who really helped made this show such a
success.”
Visit www.universalarches.com or follow
@universalarches on Twitter

UNVEILING NEW
TECHNOLOGY ON
10TH ANNIVERSARY
»»Insight Data unveiled a number
of new initiatives at the FIT Show
including the latest version of
Salestracker, which gives clients
access to over 60,000 potential
sales leads in the window and
building industry.
The company, known for
its prospect data and award
winning CRM software, said the
new version includes integrated
credit profiling, which provides
financial data and credit ratings
for most companies, and can
notify users if a customer or
prospect has a change of credit
status.
Also announced at the FIT
Show was STEM, Insight Data’s
fully integrated email marketing
software system. Released

over the next few months,
STEM (SalesTracker Email
Marketing) means users can
build a target list of prospects
in Salestracker using almost
any criteria, and instantly
send an email campaign
with responses automatically
captured and flagged as a lead
in Salestracker.
Helen Costeloe-Hughes,
commercial director at
Insight Data commented:
“The Fit Show proved a great
platform to connect with our
existing customers, many of
which were fellow exhibitors,
and demonstrate the latest
Salestracker features. We
also met some important new
contacts who were fascinated by

34 » JUN 2016 » CL EARVI E W- UK . C O M

the in-depth market intelligence
and marketing solutions we
provide.”
The new version of
Salestracker and launch of
STEM is the first in a series of
new developments planned
by Insight Data to enhance its
prospect data offering.
Helen added; “The Insight
database continues to grow
significantly and has now
passed over 60,000 qualified,

senior decision makers with
verified email addresses and
in-depth information such as
products, suppliers and volume,
all updated continuously in realtime.”
Insight Data also celebrated
its 10th year anniversary at
the FIT Show and hosted a
champagne and cake reception
for over 100 customers.
www.insightdata.co.uk