Clearview National June 2016 - Issue 175 | Page 17

INDUSTRYNEWS

TOP GEAR DAY FOR ARCHITECTS
»»CONTINUING ON FROM LAST
year’s R-Cuisine, this year Reynaers is holding
six events over the Spring and Summer.
Each event will see guests taken to the Top
Gear race track to take part in the ‘Star in a
reasonably priced car’ experience. This full
on day of driving fun is followed by exquisite
fine-dining at the Michelin star ‘Matt Gillan
at The Pass’ restaurant, at the stunning
5* South Lodge Hotel in Sussex.
Around 50 guests from 40 companies will
be attending the R-Cuisine events, which will
see participants battling it out on the race
track against industry peers to earn a place on
the leader board.

Paul Duffy, Sales Director at Reynaers, said,
“The R-Cuisine events represent a significant
investment for us and last year’s results
show our commitment to building lasting
relationships with architects.
“Our guests hear about the ongoing
successes that Reynaers has enjoyed over the
past 25 years in the UK and all the steps we
are taking in research and innovation, and also
delivering some fantastic building solutions in
the global arena.
“As well as introducing new people to the
Reynaers brand, we also improved brand
awareness and market presence across the
industry.”

‘last year’s results show our
commitment to building
lasting relationships’
www.reynaers.co.uk/en-UK/rcuisine2015

“CENTRAL TO OUR MARKETING STRATEGY”
»»ONE OF THE UK’S LEADING TRADE
fabricators, Glazerite, has embraced a new
approach to sales and marketing since
it introduced Insight Data’s Salestracker
system.
The Veka fabricator partnered with Insight
4 years ago, and immediately saw the benefits
of rolling out Salestracker across its entire
business.
Chris Thompson, Sales and Marketing
Manager at Glazerite, explains, “Salestracker
is far more than just a prospect database. The
software provides in-depth market intelligence
and is a full CRM system that helps us track
and manage prospect and customer activity,

provides a financial summary and can be used
both in the office and on the road by our sales
team, using the smartphone version.”

“Using Salestracker means we focus on
targeting just the companies we want to work
with. It’s definitely about working smarter.
With Salestracker we know who our target
customers are and precisely what they do,
preferred suppliers and more, with full contact
details of all the decision makers including
their email address and often their mobile
number” added Chris.
Insight Data developed Salestracker as
a sales and marketing tool. The system
incorporates the Insight prospect database
updated live in real-time.
www.insightdata.co.uk

THE TRADE COUNTER
THAT INSTALLERS WANT

»»EARLIER THIS YEAR, NATIONAL
Plastics launched a campaign asking people
to nominate where they’d like new National
Plastics’ trade counters to open. To date,
the company has 123 recommendations for
new locations, a clear demonstration of how
popular the trade counter network is.

Geoff Foster, the company’s Managing
Director, celebrated the success of the
campaign and said, “We’re delighted to have
received so many nominations so far. It
shows that our offering of a one stop shop,
experienced staff and competitive pricing is
exactly what people want.”
The ‘We Want Better’ campaign is part of
a wider strategy by National Plastics to have
50 stores in the network by the end of 2017.
Geoff commented, “Our campaign gives us
feedback straight from the market and will
be incredibly helpful in choosing priority

new store locations. To be receiving so many
nominations is a huge endorsement of our
company and proves to us once again that our
expansion plans are exactly the right thing to
do.”

‘exactly what people need’
If you’d like to nominate a location and
be in with a chance of winning £5,000
of building plastics if a store opens in
your nominated location go to
www.wewantbetter.co.uk

C L E A RV I E W-U K . C O M » J U N 2016 » 17