Clearview National June 2015 - Issue 163 | Page 12

INDUSTRYNEWS

New Corporate
Identity Unveiled
»»Smart Architectural
Aluminium has unveiled a new
corporate identity. The new
design is an evolution of the
company’s established style, with
the familiar red and blue colour
palette and the essential elements
of the design still very much in
evidence.
As part of the update, a
graphic device - the Smart Spark
- becomes an integral part of the
new identity, adding a distinctive

and completely individual
element. The Spark
has been drawn from a
stylised representation of
four aluminium billets
and will not only be used with
the company logo, but also
as a distinguishing mark on
Smart’s range of fittings and
accessories.
The company’s Marketing
Officer, Dan Evans explains:
“Whilst there was a great deal

of recognition and good will
associated with our existing
identity, we felt it was time
to make some small changes.
Without losing any of the
elements that make it so
familiar, we’ve made some
subtle changes to the design to

bring it completely up to date
and to broaden areas where it
can be used. We will gradually
introduce the Smart Spark as
a way of branding some of the
components in our range.”
www.smartsystems.co.uk

Let the Sun Shine In
»»VEKA Approved
Installer, Atlas Windows and
Doors has proudly unveiled an
updated and expanded showroom
at its Grovewood House premises
in Wickford, Essex.
Atlas’ Director, Stuart Campbell
explains: “The new showroom is
primarily aimed at our domestic
customers, allowing us to
showcase the huge variety of home
improvements that we offer.
“Sun rooms are particularly
popular at the moment so we’ve

highlighted the numerous styles
available. Visitors can see, for
example, how a lantern roof can
complement a conservatory or
orangery as well as providing a
striking yet practical addition to
an existing flat-roofed extension.
“We’re proud to provide
state-of-the-art PVCu window
and door systems from The
VEKA UK Group and now our
customers can view the full range
– from casement to tilt and turn
windows and bi-folding doors.

“As well as domestic customers,
trade clients have the opportunity
to see, first-hand, the solutions that
will best fit their projects alongside
the other products we have available
to complement them.
“We’ve already seen an
upturn in business since the new
showroom opened its doors and
eagerly look forward to more
customers, both old and new,
paying us a visit.”
www.vekauk.com

Creating The Perfect Look
One of Lancashire’s most imposing Georgian squares
is a step nearer to returning to its former elegance
with more than 100 Glazerite vertical sliders.
»»Once a smart residential area,
the square is now a commercial and legal
centre as well has the home of lively bars
and restaurants and a number of prestigious
apartment blocks.
Altogether, 113 VEKA-based VSs from
Glazerite Windows Ltd were installed into
the apartments of one of the most prominent
properties by Preston installer Coupe
Windows.

12 » JUN 2015 » CL EARVI E W- UK . C O M

A simple style was chosen to match the
uncluttered architecture of the building, with
the VS’s two sashes giving large expanses of
glass when combined with the frame system’s
slim sightlines. The windows were designed
without sash horns to continue the clean lines
of the overall styling.
Glazerite Director Jason Thompson said:
“This installation is a superb looking job,
giving residents all the benefits of warmth and

energy efficiency, as well as enhanced security
and ease of use, but still all the characteristic
style that is so important to the prestige and
attraction of the area.”
www.glazerit ewindows.co.uk