Clearview National July 2019 - Issue 212 | Page 60
CONSERVATORIES
Don’t miss out on the
replacement roof boom
» » THERE ARE THOUSANDS
upon thousands of conservatories
in the UK and many will need a
replacement roof. And, as Andy
Royle, co-founder and Director
of Leads2Trade, the UK’s leading
provider of double qualified sales
leads for companies operating in
the home improvement industry,
explains, it’s an area that installers
need to focus on.
New technology has a habit of
reinvigorating any industry and it
has certainly played a key role in
the conservatory market.
Technological advances have
brought more sophisticated
designs and better materials
than ever before to the
conservatory.
So good, in fact, that a
replacement roof is often all a
tired conservatory needs to get
it back on its feet and fully-
functioning again.
Many homeowners have
cottoned onto this fact and are
now enjoying the benefits of
using their conservatory all year
round. While those that haven’t
are starting to realise what they
are missing out on.
AN INTEGRAL PART
OF THE HOME
Very few people will use a
polycarbonate conservatory all year
round, with many deciding to use it
as little more than a storage space.
But solid/tiled roofs have allowed
the conservatory to become an
integral part of the house again
thanks to keeping it warm in the
winter and cool in the summer.
It transforms it into an all
year-round living space, which
can be used as anything from
a dining room to a study and,
more importantly, means the
homeowner suddenly has their
extension back.
ADDED VALUE
Making a conservatory more of
an extension to a property means
that it adds value.
A conservatory with a
polycarbonate roof might help
when it comes to selling a house
in the future, but it won’t add any
value to it.
Unlike a solid/tiled roof which,
because it means the conservatory
is an extra room, could add on
around £10,000 onto the price.
THE RIGHT ROOF
REPLACEMENT LEADS
At Leads2Trade we generate
specific leads not only for supply
and fit conservatories, but also
the retrofit market, so roof
replacements are stand-alone
campaigns generating leads for
roof replacements only.
As a result, we are seeing that
consumers are choosing different
types of roof replacement.
Although the popular jump
is from polycarbonate to tiled
and insulated, we also see a
percentage of enquiries from
consumers wanting to go from
polycarbonate to glass or lantern
type roofs or from glass to solid/
tiled.
AN OPPORTUNITY
NOT TO BE MISSED
There are millions of aging,
outdated, conservatories with
worn-out polycarbonate roofs
in the UK that will be due
for refurbishment as they are
susceptible to leaking, are
extremely cold in the winter
and provide poor thermal
efficiency.
As a result, homeowners want
a conservatory refurbishment,
particularly as they inherit older
conservatories, and are realising
that replacing the roof is a
cheaper option than replacing
the whole thing.
The demand is clearly
there, and this means that the
conservatory roof replacement
market is a huge opportunity
that installers can’t afford to
miss out on.
Leads2Trade in Stockport
generates 5-6,000 leads per
week for companies operating
in the home improvement
market, with the core sectors
including windows, doors and
conservatories, security and
heating and plumbing.
These leads are then double
qualified by Leads2trade’s
in-house call centre and passed
onto members of our popular
Trusted Local Supplier network,
in postcodes of their choice.
For more information on
Leads2trade telephone
0161 466 0099 or visit
www.leads2trade.co.uk
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60 » JUL 2019 » CL EARVI E W- UK . C O M