Clearview National July 2019 - Issue 212 | Page 50

ALUMINIUM
Taking market advantage with
new aluminium launch
» » CLEARVIEW GLAZIERS IS OPENING
up new opportunities for the aluminium
division of its business by fabricating Stellar,
the brand-new aluminium system from Epwin
Window Systems. Robin Squibb, Clearview’s
Director, said: “Aluminium is a growth part of
our business and we see Stellar as the system to
take us to the next level.”
Robin first saw Stellar at the FIT Show and
he was immediately impressed by what he saw.
“It’s a system that’s been designed from scratch,
so the aesthetics, slim sightlines, product choice
and overall product quality is superb.”
Apart from the system itself, Robin says the
fact it’s from Epwin Window Systems was a
big plus too. “We’ve been fabricating Optima
from Profile 22 for a couple of years so we
know from experience the exceptional quality
of product and service you can expect.”
Clearview Glaziers is based in Peterborough
and works in the domestic, trade and
commercial sectors. It has a strong online
presence to support its sales and marketing
activity and has two websites, www.
clearviewglaziers.com, which has a domestic
focus and www.clearviewbuyonline.co.uk,
which is aimed at the trade and DIY sectors.
As Robin says, Stellar is a system that has
been designed from the ground up. It is aimed
at the retail and light commercial sectors and
has everything those sectors demand. For
example, it has the slimmest sightlines on the
market – it’s at least 30% slimmer than the
main competing systems and has a 12% larger
glass area. Plus, it’s the only system on the
market to offer a fully flush casement window
too.
The system has also been designed to be
simple and easy to manufacture and install.
For example, there’s a unique patent-pending
pre-gasketed system that saves up to 20% on
fabrication time. There are also patent-pending
knock-in beads that speed up glazing and leave
a clean gasket line on the inside.
Described as a game-changer for the
aluminium sector, Stellar opens up the
domestic market for installers with a
system specifically designed for UK homes.
And Clearview Glaziers is one of the first
fabricators to seize this competitive advantage
by adding the system to its business.
www.stellaraluminium.co.uk
MARKETING MATERIAL STAR OF THE SHOW
Epwin Window Systems
has just published the
first marketing material
to support Stellar, its new
retail and light commercial
aluminium system; launched
at this year’s FIT Show.
» » THE RETAIL BROCHURE IS PACKED
with powerful lifestyle imagery that showcases
Stellar’s ability to add style to a space. It
highlights Stellar’s unique retail selling points
such as the market-leading slim slightlines and
the sleek flush sash option that is a first for the
market.
The trade brochure opens by highlighting
the advantages the ground-breaking Stellar
system offers over anything else out there,
including the innovative patent-pending
reverse butt joint that speeds up fabrication
by up to 20%. It also focusses on the
advantages of working with Epwin Window
50 » JUL 2019 » CL EARVI E W- UK . C O M
Systems, the UK’s largest systems house.
The Yale hardware guarantee brochures
draw attention to the security benefits Stellar
offers homeowners. This includes the Yale
Lifetime Security Guarantee, which subject
to Stellar products being fitted with the
appropriate PAS-24 compliant hardware,
entitles homeowners to up to £1000
towards home insurance excess, up to £1000
towards repairs or replacements, £1000
compensation and up to £250 refund on
call-out fees.
www.epwin.co.uk