Clearview National July 2019 - Issue 212 | Page 35

event zone
A REAL Difference at FIT
» » CROWDS GATHERED ON THE
Customade Group stand at FIT Show 2019
to learn all about a revolutionary advance
from industry pioneer REAL Aluminium that
has cut aluminium quoting times down to as
little as four minutes.
The new online aluminium quoting and
ordering solution from REAL – created to
make the process of quoting and ordering
aluminium windows and doors quicker and
easier than ever before – made a hit debut
at the show.
John Adams, aluminium category director
at REAL Aluminium said: “Aluminium has
historically been a difficult supply chain
to manage and we were at FIT to get the
message across that with REAL Aluminium
as their partner, installers will discover that
aluminium really is as easy as PVCu.
“Quoting has been whittled down to less
than five minutes and lead times have been
reduced to just a matter of days. Online
quoting and ordering is the missing piece
of the aluminium jigsaw for many installers
and we’re really proud to be leading the
industry with an advance that will help them
work more efficiently than ever before and
achieve rapid growth.”
www.real-aluminium.co.uk
‘Most successful visitor campaign’
» » EPWIN WINDOW SYSTEMS’
FIT Show visitor campaign has
won the award for the most
successful at this year’s show;
highlighting the strength of
the company’s offering. Epwin
Window Systems is the UK’s
largest manufacturer and
supplier of PVC-U window and
door systems and has some
of the best-known brands in
the sector: Swish, Spectus,
Profile 22 and PatioMaster. As
an indication of the success
of the campaign, Epwin
Window Systems’ social media
engagement rate was 28%
higher than its nearest rival in
the week before the show.
Another of the central
features of the campaign
was the launch of Stellar, its
groundbreaking new aluminium
system. Taking the name
Stellar as the starting point,
the promotions were based
around the theme of space and
the introduction of a new star
performer. The campaign also
included a prize draw that over
500 people entered to win an
Apple Space iWatch S4 worth
over £500. Results highlights
include a nearly 250% increase
in ‘retweets’ on Twitter and over
150% increase in ‘likes’.
epwinwindowsystems.co.uk
THERE’S NO BUSINESS LIKE SHOW BUSINESS
» » VEKA UK GROUP HAS CELEBRATED AN
incredibly busy and successful FIT Show.
The industry-leading PVCu systems supplier
not only unveiled a brand new product at
the show, but also claimed a FIT Award,
welcomed two Kitemark presentations from
the BSI, announced Independent Network’s
official partnership with Which? Trusted
Traders, celebrated a major birthday, and
received overwhelmingly positive feedback
on the products displayed.
The ‘big news’ on stand J55 was the
unveiling of VEKA UK Group’s latest
innovation. The company chose the 2019 FIT
Show to launch its exclusive new ultramatt
surface technology SPECTRAL to the
industry, which prompted a great response
from visitors.
Marketing Director Dawn Stockell
explains: “We chose to introduce this
unique material to customers at the FIT
Show, so they could see it up close, and
get to grips with the finish for themselves.
We’re understandably very proud of this
technology, and we were delighted to
hear the feedback from customers at the
Show. As well as unveiling SPECTRAL and
highlighting our new, streamlined Variations
colour offering, the FIT Show also gave
us the opportunity to introduce our next
generation Vertical Slider to the wider
industry.”
Read more about SPECTRAL on page 44
www.vekauk.com
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