Clearview National July 2019 - Issue 212 | Page 44

PROUD SPONSOR OF DOORS & WINDOWS
DOORS&WINDOWS
Rolling out the welcome matt
» » INDUSTRY-LEADING SYSTEMS
supplier VEKA UK Group unveiled
an exclusive ultramatt material unlike
anything else in the industry at FIT Show;
SPECTRAL.
Marketing Director Dawn Stockell explains:
“This unique product uses ground-breaking
technology to create an ultrasmooth, ultramatt
finish that has unrivalled performance
benefits.
“Visitors to VEKA UK Group’s stand at
the FIT Show were impressed by its smooth
and modern aesthetic; someone admiring the
Imagine Bi-Fold in SPECTRAL’s Umbra Grey
even asked the team if we had started offering
aluminium systems!
“I’m told that Aztec Windows was already
pricing jobs using SPECTRAL swatches the
day after we launched it on the first day of the
show.
“SPECTRAL has been years in the
development, and has been created with our
customers at the very heart of the process.
We understand the need for original products
that not only look great, but offer exceptional
44 » JUL 2019 » CL EARVI E W- UK . C O M
performance. We identified a gap in the market
for a highly durable matt product that we could
guarantee would look great for years to come,
and which would bolster our customers’ already
impressive product offering.
“Matt finishes seem to be growing in
popularity on everything from cookers to cars,
but rather than just being a ‘fashion fad’, the
construction industry has been seeing a steady
rise in demand for this look for a number of
years.
“Matt has long been favoured by architects
and designers, and this sophisticated aesthetic
is now being demanded by style-conscious
consumers.
“SPECTRAL uses next generation surface
technology to create an extraordinary finish
that simply cannot be matched by any other
matt PVCu surface on the market. It is
highly scratch resistant, has anti-fingerprint
properties and is also extremely resistant to
UV light, extreme weather conditions and
harsh chemicals. Dirt can be wiped away with
ease, for a product that stays beautiful for
longer.
“By absorbing rather than reflecting light,
SPECTRAL offers a denser, richer quality of
colour, and because it is velvet to the touch, it
feels just as good as it looks.”
SPECTRAL is available in four
sophisticated shades – Graphite Black,
Anthracite Grey, Platinum Grey and Umbra
Grey. These specialist colours are made to
order with a four week lead time and can be
laminated on one or both sides of the product.
They can also be complemented with stunning
shades from VEKA’s Variations colour range.
www.veka.co.uk