BUSINESSNEWS
LETTER TO THE EDITOR
Housebuilding is BACK , is your business missing out ?
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WHILST IT ’ S LONG been said that the UK housebuilding industry is on its knees , we are beginning to see an increase of new houses being built . Yes , it may not yet be enough to meet the incredible demand for houses , but new developments are appearing all over the UK . In fact , in 2017 , UK construction companies experienced their best year in a decade as builders registered plans to start over 160,000 new homes – an increase of 6 % on the year before .
It appears that positive effect has continued in the first half of 2018 , thanks in-part to the beginning of the Government ’ s five-year plan to inject £ 44 billion into housebuilding to meet their budget pledge of building 300,000 new homes every year by the mid-2020s . What does this all mean ? It means there ’ s once again sizeable demand for building products from the housebuilding industry and for supply and installation partners who can service these new developments .
In the past few months alone , we ’ ve reported on a number of new developments . Firstly , there were the projects named in the Government ’ s statement which included 200 homes in Devon and 300 homes in Lancashire ; two of many council-owned sites now available through £ 45M of funding into local infrastructure . Next was the former Transport for London tunnelling site in East London , providing 1,500 homes in the capital with 40 % earmarked as
affordable . And finally , we broke the story of the Top Gear test track in Surrey being converted into a mini-town of 1,800 homes .
Not only is this great progress , this is a great opportunity for the fenestration industry . Without question , now is the time to be investing in marketing and communicating with housebuilders , main contractors and even architects if businesses want to be involved in these lucrative , high-profile developments .
As one of the largest providers of prospect data and market intelligence for the glazing and construction industries , we work closely with fabricators , installers and product manufacturers developing high-impact email marketing and direct mail campaigns targeted to these sectors .
Yours sincerely , Jade Greenhow , General Manager , Insight Data
Well Connected
The Residence Collection is one of the most highly visible brands from the glazing and fenestration sectors across all social media platforms and is reaching more consumers and influencers than ever before . This is helping to drive greater demand for their unrivalled range of premium and superpremium window and door systems .
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WITH PRESENCE ON Instagram , Pinterest , Houzz , LinkedIn , Twitter , Facebook , YouTube and through its Wordpress Blog , The Residence Collection have created an enviable campaign with a reach and penetration equivalent to some of the highly aspirational consumer brands including AGA , OKA and Wren Kitchens . Facebook is proving to be the most successful consumer platform with over 38k likes , consistently achieving an audience reach of over 250k each week .
The Residence Collection is changing the way in which consumers view windows and doors , which were once a distress purchase and a necessity . Now its premium and super premium window and doors are highly desirable and aspirational home improvements .
Within all social media activity there ’ s always a means back to the consumer website at www . residencecollection . co . uk where goal completion is realised through brochure request / download , or to find a local installer .
www . residencecollection . co . uk
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