Clearview National July 2018 - Issue 200 | Page 73

72991 - Consumer Protection Association Ltd - V2.pdf 1 18/05/2018 12:29:01
INSTALLERSUPPORT
FABRICATOR USES
NHR TO CONNECT
HOMEOWNERS
WITH INSTALLERS
» » FOLLOWING A
successful exploration of the
market at a regional version of
the show in Harrogate last year,
Barnsley-based fabricator Bison
Frames has made its debut at
the National Homebuilding
and Renovating Show at the
NEC in Birmingham. Bison’s
directors Martyn Haworth and
Mark Tetley took the decision
to invest in the national show,
supporting their growing
Genesis Installer Network with
direct leads from the public.
Following the show Mark
Tetley commented: “We
manufacture a full range of
high-end PVCu and aluminium
windows and doors, through
our Genesis Collection and
WarmCore ranges, but within
the trade we’re probably
best-known for our Genesis
VS sash windows. The show
attracts more than 40,000
paying visitors, so you know
they’re there actively looking
for products and inspiration.
We found that they appreciate
the opportunity to get close
to the windows and doors and
talk to the people who actually
make them, taking advantage
of our knowledge and expertise
in relation to their specific
projects.
“As a trade manufacturer we
don’t install anything ourselves,
but the reason we are there
is to support our Genesis
Installer Network. Having
inspected the products and
made their decision, we take
the homeowner’s details and
put them in touch with their
local Genesis Installer Network
member, who deals with them
direct. It’s simply one part of
the support package we provide
to trade customers and network
members.”
Founded in Barnsley in 2002,
Bison Frames manufacture high-
end PVC-U and aluminium
windows and doors for the
fenestration and building trades.
They are uniquely positioned as
offering a full suite of modern
high-end products across all key
product areas, including vertical
sliders, flush sash casements and
doors.
Discussing visitors to their
stand, co-Director Martyn
Haworth comments: “Over
the four days of the show there
was a constant stream of people
checking out our range and
considering different styles and
options. Many were unaware
that they could have true
high-end uPVC windows and
doors—like those in the Genesis
Collection—as a great-looking,
low-maintenance alternative to
timber, even in conservation
areas. For those more interested
in aluminium—they loved our
WarmCore range, especially
when they found out that it’s
more energy efficient than
standard aluminium.
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