Clearview National July 2016 - Issue 176 | Seite 16

INDUSTRYNEWS

Trade Showrooms are Shedding
Old-Fashioned Stereotypes
»»TRADE SHOWROOMS
still play a vital role in the decision
making process and are breaking
down old stereotypes in a bid to
attract a harder to please younger
audience, a new study* reveals.
The research, which was
commissioned by the leading
British manufacturer of bi-folding
doors and windows, Origin,
found that 71 per cent of those
interviewed would visit more than
one showroom before making
any final purchase decision, so the
trade has to be at the top of its
game to achieve that all-important
sale.
Stereotypes and inequalities
that once existed in showrooms
are now becoming a thing of the
past, with only 13 per cent of
UK showroom visitors feeling
they were treated unfairly due to
gender. Only 8 per cent of those
questioned had the preconception
that showrooms are outdated.
Whilst many of these
stereotypes have been