Clearview National January 2020 - Issue 218 | Page 83

INSTALLERSUPPORT
Installer Makes
the Right Choice
with 1420% ROI
» AN INSTALLER IS
reaping the benefits of
Customade Group’s new digital
marketing package, having
generated dozens of qualified
customer leads and achieved an
astonishing return on investment
of 1420%.
Glasgow-based Right Choice
Homes was one of the first
installers in the UK to invest
in the industry-leading digital
programme from Customade.
The end to end package improves
installers’ online presence
and drives leads to help them
work productively and achieve
growth in a rapidly changing
market. With less time needed
to administer quotes and leads,
installers have more time to
convert them and concentrate on
profitable business.
Barrie Knox, owner of Right
Choice Homes, explains: “We’d
been using traditional methods,
like local press advertising
and door to door leafleting to
promote our business throughout
Scotland, but we knew that we
really needed to boost our online
presence to win more customers.
We’re not digital experts though
and needed some technical
support to get things moving.
“Naturally, we were very
interested to hear about the
new package from Customade
that promised to bring all the
technology and know-how we
needed to enhance our image,
reach new prospects and deliver
those all-important leads. We
decided to invest in it almost
immediately and we are so
pleased that we did – within
weeks we were generating
leads and converting a very
high proportion of them into
profitable work.”
Customade Group’s specialist
team carried out a full ‘digital
fitness’ audit and developed
a bespoke package to quickly
achieve measurable results for
Right Choice. This included
website optimisation, web
analytics and a targeted
advertising campaign to capture
new customers via social media.
Right Choice also invested in
Customade’s Quote-To-Win
app – an easy to use app that has
been designed to help convert
quotes to sales 24/7.
“The Quote-To-Win app
has really delivered for us,” says
Barrie. “It puts all our leads and
quotes in one place and helps
us organise and follow them up
quickly and efficiently.
“Getting leads in and then
converting them is a challenge for
any installer, but we’ve overcome
this hurdle with the new app
and a greater online presence.
In the first two months, our
lead campaign netted more than
£20,000 worth of business from
a very modest investment – we’re
very pleased with the results so
far.”
www.customade.co.uk
FENSA BUSINESS INSURANCE SERVICES FURTHER
EXTENDS SUPPORT FOR APPROVED INSTALLERS
As part of a concerted drive by its management
team to extend the services it offers to its Approved
Installers, FENSA has now launched its own brand
of specialised business-related insurance products.
» FENSA BUSINESS INSURANCE
Services is a trading name of Jelf Insurance
Brokers Ltd and is now offering a range of
insurance policies tailored specifically for
FENSA Approved Installers that includes:
Public Liability, Employers Liability,
Professional Indemnity, Cyber Insurance,
Tools Insurance, Business Insurance and Van/
Fleet Insurance; all developed and selected
with the needs of installers of windows, doors,
conservatories and related products.
Anda Gregory, Managing Director of GGF
Commercial Group, which includes FENSA,
says: “We see this as part of our duty to
provide industry leading products available,
from a single, reliable and trustworthy
source.”
The provision of insurance services adds
to established benefits available to FENSA
Approved Installers that include: Fuelcards
with discounts on petrol; discounts at all
Trade Point & B&Q Stores across the
country; glazing Industry-specific training
courses & apprenticeships; free BFRC
Licences; homeowner finance; and many
others.
C L E A RV I E W-U K . C O M » J A N 2020 » 83