Clearview National January 2020 - Issue 218 | Page 32

PROUD SPONSOR OF DOORS & WINDOWS
DOORS&WINDOWS
‘Radical’ lifestyle promo reflects
stylish customers’ choices
» IN THE FIRST SALVO OF A
comprehensive promotional campaign
designed to appeal to style-conscious
homeowners, composite door and window
maker Apeer has produced a radical new video
supporting its heralded new Silka door range.
In total, five videos will be accompanied by
a range of print and digital brochures and
other supporting material, in addition to SEO
work to drive traffic to the consumer-focused
website. A 25% increase in leads generated for
Apeer retail installers is the key benchmark for
the campaign.
Asa McGillian, Apeer’s managing director
explained: “As homeowners increasingly
change their windows and doors as a
lifestyle choice together with home décor
refurbishments, rather than the stress
purchase that used to drive sales, so we must
reach out and appeal to people on a similar
level. The clean, technical surface finishes
of the Silka door and its componentry are
beautifully captured in the video, which
we believe will appeal to those looking
for a similar styling vibe throughout their
homes.”
View the Apeer Silka video here: https://
youtu.be/84Qh3RLZyFM
www.apeer.co.uk
30 years of success
» FOUNDED IN 1989, THE
fabricator-installer Nolan uPVC with its head
office in Carmarthen, has grown to become one
of Wales’ most trusted window suppliers. Nolan
recently switched to Deceuninck to ensure
further growth over the next three decades.
According to Managing Director Nolan
Nicholas, commented: “There have been lots
of changes over the past 30 years but our ethos
has stayed the same – to put customers at
the heart of our business through continued
investment in staff, products and service.”
The company celebrated its anniversary
with a staff party and charity golf day earlier in
the year, raising £6,000 for The Nolan Charity
Fund to support local causes. The anniversary
was also marked with an integrated retail
campaign spanning TV, cinema, print and
outdoor advertising and social media. The
campaign, which positioned windows as a
focal point in homeowners’ lives, generated
an 11% increase in overall leads and a 45%
increase in web traffic. In October Nolan was
also named a finalist in the G19 ‘Installer of
the Year’ category.
www.nolanupvc.co.uk
www.deceuninck.co.uk
APARTMENTS GET NEW VIEW FOR THE NEW YEAR
» PROFILE 22’S OPTIMA WINDOWS
were specified in the development of 26 one-
and two-bedroom apartments for Lewis House
- a development from McCarthy & Stone,
the UK’s leading retirement housebuilder -
which included 97 windows and 26 door and
sightlight combinations.
The project was undertaken by Profile
22 Approved Window Installer Newview
Homes Ltd. The company is one of the
largest installation companies in the South
East and is the one of the few UK installation
companies to hold both ISO 9001 for
Quality Management and ISO 14001 for
Environmental Management.
32 » JAN 2020 » CL EARVI E W- UK . C O M
The window specification required a U
value of 1.4 wm2/k on all windows and
Secured by Design accreditation on ground
floor and easily accessible first floor windows.
Acoustic glazing was also required because
Lewis House is situated on a busy road, so
traffic noise needed to be minimised.
Visually, the local authority had requested a
grey exterior to give a modern appearance and
provide a close match to aluminium; Newview
opted for Profile 22’s Optima 70mm casement
windows in smooth slate grey on white with
28mm Low E sealed glass units.
www.profile22.co.uk