Clearview National January 2020 - Issue 218 | Page 88

BUSINESSNEWS
Have you outgrown your
current marketing agency?
Andrew Scott, CEO of leading full-service marketing agency Purplex, discusses whether
you have outgrown your current marketing agency – and if it’s time for a change.
» WE OUTGROW MANY THINGS IN
our everyday lives and it’s the same in business
and marketing.
And if you’re looking to move your business
to the next level then you need to ask yourself
if you have outgrown your current marketing
agency?
Because, while they may have helped get
your business to the point it’s at today, are
they necessarily going to be able to help get
you to where you want to go next?
DON’T STUNT YOUR GROWTH
Your business is evolving constantly,
but the chances are your current
marketing agency hasn’t evolved with
you.
They may have been perfect for
building a website and a small-scale
advertising campaign to build your brand
through the local and trade press.
To take your business to the next level,
however, you may need a marketing strategy
that operates across print, digital, social and
broadcast media.
It could be that you now need to concentrate
on lead generation from your website, or you
need a professional video to engage with a new
market.
Can your current agency effectively manage
the complex mix of channels, tools and content
to help your business make that next step?
If they can’t, then your business will stand
still.
KNOWLEDGE IS POWER
One of the things that I still find staggering
is that companies will work with a marketing
agency that has little or no sector experience or
knowledge.
It’s akin to asking your friend who has a
passing interest in cars to fix your Ferrari – they
might be able to change the oil, but they’ll barely
get it off the driveway.
Using a big London agency might provide an
initial ‘wow factor,’ but chances are it’s a case of
style over substance and it will soon become clear
88 » JAN 2020 » CL EARVI E W- UK . C O M
that they won’t have
the depth of knowledge of
your industry that is needed.
Similarly, one-man-bands don’t work either as
your entire business is dependent on the expertise
of one consultant with just one skill set.
Your current agency may also outsource your
social media activity to one third party and your
website management to another.
Which might have worked okay to begin with
but is now proving counter-productive as one or
more of them do not have the requisite industry
knowledge, meaning your brand message is not
consistent.
To grow you now need a full-service
marketing agency that brings together all the key
marketing disciplines under one roof with a team
of talented people who understand your business
and your products, and who know the market
and how your customers think and act.
THE PERFECT FIT
When we ask clients why they switch to
Purplex, the main two reasons are because
they feel their current marketing agency has
taken them as far as they can, or they’re not
delivering results as they don’t understand the
industry.
As the leading full-service marketing
agency in the fenestration and construction
industry, we have a team of almost 60
marketing professionals, including experts
in PR, design and print, web design
marketing, video production and social
media.
Clients are able to tap into over 30 years
of industry knowledge and experience
of building businesses up and helping to
make them sustainable thanks to brand
development, marketing strategy, reputation
management and lead generation.
So, if you feel like you’ve outgrown your
current marketing agency, now could be the
right time for a change.
Purplex is the leading full-service
marketing agency and has been building
brands and delivering serious sustainable
and profitable growth for clients since
2004. Since its establishment, Purplex has
grown by at least 34% every year and now
boasts a large clientele of customers located
throughout the UK and Europe.
For more information, visit
www.purplexmarketing.com or
call 01934 808132.