Clearview National January 2020 - Issue 218 | Page 86

INSTALLERSUPPORT
Installer posts incredible results
with new PR partnership
» DROYLSDEN GLASS HAS
been providing excellent home-
improvement products and
services to homeowners across
Greater Manchester for over 37
years. Now, the award-winning
double-glazing installer is getting
some impressive results thanks
to a winning marketing strategy
implemented by Purplex.
Since partnering with Purplex
last year, Droylsden Glass has seen
a 211% increase in verified contact
form leads in July 2019 compared
with 2018 alongside a significant
cost per conversion of 24%.
The Purplex team
implemented an SEO strategy
consisting of strong, relevant
content and link building to
make their website easier for
potential customers to find.
As a result, website users have
increased by 91%, sessions have
increased by 135% and page
views have increased by 159%.
A strong remarketing
campaign has gained more than
3,000,000 impressions and
Droylsden’s Google My Business
page, managed by Purplex,
sees 996% more views on
their images than other similar
businesses.
And last month the family run
business scooped the Property &
Construction Business of the Year
award at the Pride of Tameside
Business Awards courtesy of
an award entry produced by
Purplex.
www.purplexmarketing.com
Gilet: the best a workman can get
NEW Winter Jackets and Gilets – insulated and water-resistant.
» THESE NEW
ALLroundWork Jackets and
Gilets are just what the name
suggests – delivering a great all-
round performance on site with
a Ripstop water-resistant outer
fabric and a coated inner fabric
for extra durability.
They’re wind-resistant too
and all have the features and
functionality that you’d expect
in Snickers Workwear clothing.
Designed for optimum comfort
and flexibility when you’re on
the move, they’re great-looking
working clothes that will keep
you feeling comfortable wherever
you are and whatever you’re
doing at work in cold and windy
weather.
With smart designs and an
ergonomic fit, Snickers Workwear
ALLroundWork garments are
packed with must-have features
that focus on functionality and
freedom of movement as well
as using innovative fabrics that
deliver long lasting protection.
There’s also a range of Base-
and Mid-layer garments plus
accessories like gloves, hats, face
warmers and beanies to ensure
that every part of you stays dry
and warm.
www.snickersworkwear.co.uk
EXPAND YOUR WINDOW BUSINESS
» FREEFOAM BUILDING PRODUCTS
has launched a new video to illustrate how
PVC roofline products work seamlessly as part
of a wider home improvement offering.
Working with Nottingham based company
N G Roofline Windows & Doors Ltd
Freefoam filmed a refurbishment installation
to illustrate how roofline products, fascia,
soffit and gutter, can be fitted as part of a
wider project including replacement windows
and doors.
Owner Ashley Marvin explained “The
business has gradually grown over the last
seven years. I started off with roofline but
wanted to expand what we offered. Doors
86 » JAN 2020 » CL EARVI E W- UK . C O M
and windows were a natural progression from
fascia and soffit, and work perfectly together
for us. Homeowners want long lasting, low
maintenance products on their home, and
we can offer the full package. It’s meant we
can expand our range and gives us more
opportunities to develop new business. We’ve
always been a Freefoam Registered Installer.
We get marketing support from Freefoam,
brochures we can leave with customers and
information packs to help our sales process.
Their support has certainly helped our
business grow.”
Watch the video here: https://www.youtube.
com/watch?v=qIsKuFHw2mU&t=39s
www.myfreefoam.com