Clearview National January 2020 - Issue 218 | Page 61

GLASS&SEALEDUNITS
The Must-See ‘Movie’ for Fabricators
and Installers New Network Video
Promotes Scheme’s Success
» SAINT-GOBAIN GLASS HAS
launched a new video that promotes the
success of the Planitherm Network featuring
some of those who are already benefiting from
the initiative.
The Planitherm Network is designed to
help fabricators and installers to win more
work and increase their profits by upselling
to homeowners based on the comfort benefits
of different types of Saint-Gobain glass.
The comfort benefits are enhanced security,
reduced overheating, noise reduction and
furniture fade protection, as well as energy
efficiency, which can all be achieved by using
the right type of glass. Saint-Gobain Glass has
developed numerous resources for Network
members to use to educate and inform
homeowners about the difference the right
type of glass can make to their homes.
Four fabricators and installers share their
views in the video about how being a member
of the Planitherm Network has helped their
business and their customers.
Tracey Hill from Ideal Window Solutions
Ltd said: “After us fitting the comfort glass for
example, which helps to reduce traffic noise by
20%, we’ve had several customers come back
to us and ask us to change all of their glass in
all of their windows in their properties.
“I would highly recommend using the
Planitherm Network to other fabricators
and installers just because you’re able to
give a more transparent offering to the retail
customer base in a very clear and concise
manner.”
Andrew Brown from The KJM Group Ltd,
praised the marketing and training support
provided by the Planitherm Network: “The
Planitherm Comfort range of glass provides
the homeowner with a user-friendly guide
to choose the most suitable glass for their
home.
“As a Planitherm Network member we
benefit from plenty of marketing support,
which is great because it means we’ve got
literature in the form of brochures we can pass
out to our customers as and when they come
into the showroom.
“We also have training specifically for our
salespeople, which is going to instil confidence
in them so when it comes to talking to the
homeowner, we’re passing on all the correct,
accurate information onto them.”
Jody Vincent from Emplas Window
Systems Ltd, which works with around 150
installers around the country, is impressed
with the impact the Planitherm Network has
had on the business. He said: “I think it’s
great that the three choices of the comfort
range have been put into layman’s terms
that the homeowner understands without
bamboozling them with U-values and
G-values, so it’s worked really well with our
customers.
“It’s also helped us to grow our glass side of
the business and it’s helped our installers grow
organically as well.”
Neal Harper from T&K Home
Improvements Ltd said: “I would say look
into the Planitherm Network and use it to
your advantage. It’s great to be able to talk to
a customer about something different, open
up a line of conversation about more than just
the standard window and door products we all
talk about.”
The Planitherm range comprises three options:
Energy Standard for maximum energy efficiency;
Comfort, which also offers enhanced security,
noise reduction and furniture fade protection;
and Comfort Plus for all these benefits plus solar
control for sunny rooms.
Energy Standard is ideal for standard windows
in any room, but not ideal for south or west
facing rooms with sunny aspects or large glazed
areas. Comfort is particularly ideal for bedrooms,
for a peaceful night’s sleep, or rooms overlooking
busier streets where noise or security are a
concern. Comfort Plus is designed for homes
with large glazed areas, bi-fold doors, and south
and west facing aspects, where overheating may
be a concern.
A key benefit of the Planitherm Network
is the wealth of information on the website
and access to sales and marketing tools to help
fabricators and installers to start having different
conversations with their customers and choose
the right glass to meet their changing needs.
To view the video, find more information
or to become a Planitherm Network
Member, visit http://www.planitherm.com/
planitherm-network-home/
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