Clearview National January 2019 - Issue 206 | Page 46

PROUD SPONSOR OF DOORS & WINDOWS DOORS&WINDOWS By George – the new trend for bars » » LEADING MANCHESTER BASED fabricator, Force 8 has noticed a rising trend in customers wanting Georgian bars within their products, whether windows or even stable doors. Dennis Sumner, Managing Director comments: “Adding Georgian bars to any of your products also adds character your home. If you are looking for a traditional feel to your contemporary home, then this is a simple yet effective option from The Georgian Bar Company.” Georgian bars are fitted between the two panes of glass, giving the overall impression of separate panes of glass. The one continuous glazed unit, keeps the cost low, as well as being low maintenance. “Each Georgian bar is tailored to you and your product to ensure that it suits the style of home. This is a type of style that has never gone out of fashion, allowing the Georgian features to be influenced within other homes,” comments Dennis. All Force 8 products are manufactured in its Hazel Grove factory, ensuring you don’t have to deal with multiple companies, allowing you to save time and money, and assuring greater quality control at every level. www.force8.uk TOP OF THE CHARTS: WALL TO WALL SHOWROOM POSTER » » ENDURANCE DOORS HAS recently released an impressive showroom poster to showcase all 76 door designs, including 18 colours, and various glazing options. The one-metre wide wall chart serves as an impressive addition to work alongside Endurance Doors posters and pull up banners, creating an eye-catching and enticing combination to catch the attention of showroom visitors. In turn, this could work as the first step towards the HomeView Door Designer, which will enable a customer to create their ideal door right there and then on a tablet. Alongside this, the poster will also enable customers to soak in the true scale of choice that they get with the Endurance range. By showcasing all of Endurance’s door styles with some of their most popular colour and glazing combinations, homeowners should be able to narrow down their options more quickly. Decreasing homeowners’ consideration times and increasing conversions for installers. If you would like to order your own Endurance Doors wall chart, discuss other marketing support or showroom materials, email [email protected] or call 01652 225 186 and a member of the team will be more than happy to speak with you. Lumi Pod pays its way » » IT WAS GREAT NEWS WHEN A display Pod showcasing Apeer’s Lumi window and door system landed its first major order within a few weeks of going into a showroom – but the sale was just one of the benefits it was bringing, as the owners explained. “It immediately became the conversation piece of the whole showroom,” said Elizabeth Brighouse of retail installer Trade Windows Derby. The company has also made Lumi the main feature of its ongoing advertising in local lifestyle magazines, she added: “People come in saying they’ve seen the adverts then they 46 » JAN 2019 » CL EARVI E W- UK . C O M see it for themselves in the Pod, so they work very well together.” Apeer’s Neil Delanty says installer partners all around the UK are discovering the benefits of the company’s powerful marketing support for the Lumi system as well as its composite doors and other products. The Pod is styled directly after Apeer’s striking exhibition stand with the specific aim of targeting leads generated by the company’s schedule of lifestyle exhibitions around Britain and Ireland. “When people see them, they want them,” he said, “So if we help the retailers to show them in their best light, everyone benefits all down the line.” www.apeer.co.uk