Clearview National January 2017 - Issue 182 | Page 38

DOORS & WINDOWS

TAKING CENTRE-STAGE

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IN A YEAR THAT ’ S SEEN it showcase at the FIT Show for the first time , release an upgraded version of its already market-leading Ultimate Rose , and now win Customer Care Initiative of the Year at the G16 Awards , sash window fabricator Roseview has continued to invest extensively in customer support , most recently by opening a brand-new showroom .
Located at the company ’ s headquarters in Olney , Buckinghamshire , Roseview has created the space to give its trade and commercial clients somewhere to bring prospective customers and specifiers , and show them the three models of Rose Collection window in action .
“ We spend a lot of time ensuring that our Rose Collection windows are elegant
and authentic – and look great ”, commented Mike Bygrave , Roseview Marketing Manager . “ As such , it ’ s no surprise that the best way to sell them is to bring your prospective customers in to see them in person . Earlier this year , we showcased our three windows at the FIT Show – and what that experience really brought home to me was how little ‘ selling ’ they actually require . We went with the simple approach of showcasing our three products in a simple setting – and that was enough to draw in a near-constant flow of show-goers . We ’ ve replicated that principle with the new showroom . It ’ s welcoming and comfortable , but still quite minimalistic , with the products taking centre-stage – and it ’ s already proving incredibly successful .”
The showroom comes as just the latest in a string of initiatives designed to support its customers . Roseview invests heavily in supporting its trade clients through its consumerfacing sashwindowsuk . com website , designed to directly engage with the retail market and raise awareness of Rose Collection products . The firm has produced specialist marketing literature , including
a suite of three brochures , each intended to help customers succeed in the trade , commercial and retail markets . In addition , Roseview MD , Willie Kerr , runs an innovative sash window school scheme , recently nominated for a G16 Award , that seeks to educate installers about this niche but increasingly popular product area .
www . roseview . co . uk

STORM VICTIMS GET A BOOST

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JUST OVER A YEAR AGO , MORE than a month ’ s rain fell in just 24 hours in Cumbria . Storm Desmond brought severe flooding and winds of up to 80mph causing more than 50,000 homes in the north of England to be left without power and hundreds of properties in the Cumbria area flooded and devastated .
One of the communities affected by the flooding were 33 residential properties in the Willow Park estate in Carlisle . These properties were covered by the lease holder ’ s insurance who appointed McKnight & Sons Builders to manage the renovation project .
Willow Park , Carlisle during the flooding in December 2015
Renovated properties in Willow Park , Carlisle
McKnight & Son Builders is one of the longest established family building firms in Carlisle . They celebrated their fiftieth year in business in 2015 .
All the doors , windows and conservatories on these properties required repairing or replacing and McKnights called upon Trade Window and Door Centre ’ s expertise to carry out these works .
Ian Goode , from The Trade Window and Door Centre , commented , “ We have long been a customer of MASCO / Duraflex , buying components for our windows and doors , but as our business expanded we wanted to move away from making our own products and it made sense for us to take on the SafeChoice range , the own brand range of windows , doors and conservatories of MASCO . The products are excellent and we get a good service and great support from SafeChoice Sales Director , Neil Selby .
“ I personally met with all the residents of Willow Park in January last year after the floods to discuss their requirements . Each resident had different requests for colour , type
Left to right : Duncan Sutherland ( McKnight and Sons Builders ) Muriel Thoburn ( Willow Park resident ) and Ian Goode ( Trade Window and Door Centre )
and style of doors and conservatories , so it wasn ’ t just a case of fitting the same products across all 33 properties .
“ We worked diligently to make sure every property was fitted with the correct products and stuck to the work schedule agreed with McKnight Builders to ensure the residents were back in their properties as quickly as possible with the best possible renovation . It was a real achievement , every single property was fitted with the exact products specified by the homeowners and everyone was delighted with the results and back in their properties right on schedule .”
www . tradewindowscarlisle . co . uk , www . safechoicepartnership . co . uk , www . mcknightbuilders . co . uk
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