Clearview National January 2016 - Issue 170 | Page 72

SOFTWARE

No More Burning the Candle at Both Ends
»»Spending long hours
on processing orders might be
the norm for many companies in
the industry, but Birminghambased fabricator/installer, Finesse
Windows has put an end to timewasting issues and streamlined
its operations with help from
Windowlink.
Managed by brother and
sister Russell Bridge and Ellen
Franklin, Finesse needed to
boost efficiency, as well as to
improve sales conversion rates and
communication between different
parts of the business.
Mark Dudley, Windowlink
MD, said: “The team at Finesse
has opted for an integrated
solution, which we supplied
with our applications, Focus
for windows and doors, and
Vector for conservatories and
orangeries. These have been
customised to reflect the exact

products and prices the company
is offering, placing them in a very
advantageous position in a highly
competitive market.”

Russell said: “I was most
surprised to discover how much
time we’re saving. The systems
generate accurate reports that

allow us to organise all our
processes, and are vital for our
production planning. Everything
I used to spend hours on doing
manually, is now automatically
generated by the two applications.
I wouldn’t want to work without
them again.
“Before Focus and Vector,
the surveyors we contract
would’ve had to draw out all the
items from scratch, which is a
very lengthy and complicated
process, whereas now our
systems allow for a huge head
start, saving them – and us – a
significant amount of time.
We’ve also cut out mistakes,
as we don’t need to manually
transfer information such as
sizes anymore,” concluded
Russell.
Visit www.windowlink.com or
call 01452 348575

Selling the difference
Windowlink, provider of market-leading design,
sales, and pricing software for retailers has
widened its collection of composite doors
available with Focus, the easy-to-use application
helping many companies across the UK boost
their sales, while improving overall efficiency.
»»The software now includes
doors by Solidor, Doorstop, Xtreme Door,
Apeer, Rocal, Truedor, Distinction and Eurocell,
among others.
The upgrade comes as the Gloucester-based
company seeks to further adapt its offer to the
demands of a rapidly changing composite door
market. With once-popular materials like PVCu
on the decline, while composites continue to
take more market share, the upgraded sales
software is ideally placed to help installers
capitalize on current industry trends.
“The market is much more complex than
it was ten years ago,” said managing director

72 » JAN 2016 » CL EARVI E W- UK . C O M

Mark Dudley. “Previously, installers often
dealt with one main supplier and the range
of possible product combinations was much
smaller. Now they’re buying from multiple
suppliers, who in turn are often offering
multiple product ranges.”
Focus shows the order value in real
time, which it works out by taking into
consideration all aspects, from the actual
product price, to profit margins, commissions
and fitting costs.
Windowlink offers two main off-theshelf packages designed to speed up the
quoting and sales process, while dramatically

increasing conversion rates:Vector is
designed for orangeries and conservatories,
while Focus specifically caters for door
and window installers. Both can be further
customised to suit the needs and preferences
of individual installer clients, incorporating
the specific products they offer and their
chosen pricing schemes. Existing owners
of the software are able to acquire the
expanded composite door library as an
add-on.
Visit www.windowlink.com
or call 01452 348575