Clearview National January 2015 - Issue 158 | Page 6

INDUSTRYNEWS

Lead generation company
saw fantastic growth in 2014
»»Online lead generator and
installer support company Leads2trade has
reported unprecedented growth across the
business throughout 2014, with a recordbreaking trading period in the first four
months of the year.
Leads2trade generate double-qualified home
improvement leads via an 800-strong network
of websites where homeowners register to find
tradesmen to carry out a variety of work from
solar and boiler to double glazing. These leads
are then passed onto members of Leads2trade’s
popular Trusted Local Supplier network.

Directors at the company revealed that
between January and April 2014 Leads2trade
achieved a higher number of sales than it
did throughout the whole of 2013, and have
generated more leads in 2014 than in 2013.
Leads2trade’s managing director, Andy
Royle, comments: “Returning confidence to the
UK economy and the double glazing sector has
continued, and although the renewable sector
has plateaued it remains steady and strong. Also
the boiling and heating sector has been a major
growth market, and we’re averaging around
1000 leads per week in this sector.”

Andy Royal and his Call Centre staff

Leads2trade have recently invested in a new
call centre and staff to cater for the continued
growth.
For more information visit
www.leads2trade.co.uk

lead gen service tips 100
»»Recently launched, the
revolutionary consumer lead generation service
GoSend.it has hit over 100 users, with many
of them already getting regular enquiries as a
result of sending out high-quality drop cards
directly to homeowners.
Created by industry specialists Purplex
Marketing, the service is attracting installers of
all sizes, from businesses that are well accustomed
to regular direct mail campaigns, to others who
are simply looking for effective ways to generate
new, high-quality leads and brand awareness.
One company looking for a better way of
managing their lead generation strategies is
Finesse Windows; Customer Service Director,

Ellie Franklin said: “Our drop cards are exactly
what we needed in order to generate more
consumer leads. They are especially effective
around installations, because potential
customers can see first-hand the quality of our
work.”
Ellie added: “We never doubted that it’s going
to generate consumer leads, as we have done
direct mail campaigns before, but GoSend.it
simplifies this process down to its core.”
The service can be accessed at www.gosend.
it, where installers will find professionally
designed drop cards with prices starting at
just £1/card, including postage.

Latest acquisition by Leading
Profile Manufacturer
»»Synseal has acquired
the trade and operating assets
of the Litchfield Group’s UK
window and trade extrusion and
door businesses; LB Plastics Ltd
and Manse Masterdor Ltd.
LB Plastics predominantly
supplies lead-free extruded
PVCu products to approved
fabricators and installers, along
with custom-designed extrusions
to other building component
suppliers.

In addition to Sheerframe
PVCu windows, doors and
curtain walling, the Litchfield
Group’s UK window & trade
extrusion and door product
portfolio includes a broad range
of solutions such as Hometrim
cellular cladding, roofline and
trims, Sheerline fencing and
decking products, Thermlock
thermally-enhanced window
and door reinforcements and
an extensive range of Masterdor

6 » JA N 2015 » CL EARVI E W- U K . C O M

residential door sets and Suredor
GRP composite doors.
David Leng, Synseal’s Chief
Executive, comments: “LB
Plastics boasts a proud tradition
having served the UK fenestration
industry for more than 35 years
offering established and proven
products that have stood the
test of time. This acquisition is
a good fit to expand the scope
of our business, as LB Plastics
primarily supplies commercial

market sectors with a full range
of specification products which
complement our market-leading
Synseal solutions for residential
and home improvement market
applications.”
For more information visit
www.synseal.com