Clearview National February 2020 - Issue 219 | Page 8

INDUSTRYNEWS
TURFED OUT IN THE COLD... AND
THOUSANDS RAISED FOR CHARITY
» A COLD NOVEMBER NIGHT SAW
ten VEKA UK employees brave the low
temperatures on November 15th to sleep
pitchside at the Burnley FC Ground for the
benefit of Burnley FC in the Community,
Emmaus Burnley, and SafeNet Domestic
Abuse Service for Jane’s Place Women’s
Refuge.
The VEKA team were thrilled to beat their
fundraising target of £2,500, drumming up an
impressive £3,320 (and counting).
This is the second consecutive year that
VEKA UK Marketing Director Dawn Stockell
has taken part, saying:
“What can I say - it was cold and
uncomfortable. But that’s precisely the point,
isn’t it? We were sponsored to do this for just
one night, and it’s heartbreaking to think
that people go through this every day. The
homelessness statistics across the UK are
extremely alarming, and the North West is
no exception. That’s why my colleagues and I
were proud to come together and do our part
to help three fantastic charities in the valuable
work they do to combat this situation.
“VEKA also partnered with Burnley FC in the
Community last year, supplying the windows
needed for the new Burnley Community
Kitchen and Foodbank. This is a cause we are
proud to continue to support in its efforts to
tackle a host of all-too familiar problems such as
poverty, hunger and lack of understanding when
it comes to diet and nutrition.
“As well running the food bank, the
2018/19 season saw Burnley FC in the
Community support refugees, veterans, young
carers, people living with disabilities, young
offenders and children experiencing tough
times with their mental health. They engaged
with over 33,000 individuals and invested
£3,599,807 into communities over the last
year.
“VEKA UK is Burnley-based manufacturer
that employs more than 380 people, who
are all encouraged to get involved in helping
the community. The ethos is one of family
values and supporting others – both at and
outside of work. As well as supporting a yearly
chosen charity, each of our Directors also has
their own dedicated CSR responsibility. Sales
Director Neil Evans has committed the last
year to specifically supporting Burnley FC in
the Community which has included being
involved in the Sleepout last year, as well as
running numerous sessions and workshops
with various employability groups aimed at
helping people get into work.”
www.veka.co.uk
Latest benchmarking survey all the
proof FENSA needs for ad’s success
» FENSA’S LATEST BENCHMARKING
survey has revealed a large increase in
homeowner and installer awareness of the UK’s
original and most well-known competent person
scheme for the installation of replacement
windows and doors, following the launch
of its first TV ad in March 2019 and the
accompanying social media campaign.
A follow-up survey, conducted by YouGov in
November 2019, has revealed that the ‘All the
proof you need’ campaign exceeded expectations
and that FENSA-approved installers are reaping
the benefits. After nine months of the campaign,
73% of homeowners said they would now only
use a FENSA installer to replace their windows
and doors. In addition, 50% of homeowners said
they now know to ask for a FENSA certificate.
As a result FENSA’s website has seen a huge
increase in visitors, particularly those using the
‘Find an Installer’ page to find FENSA-approved
companies in their local area. Among FENSA-
8 » F EB 2020 » CL EARVI E W- UK . C O M
approved installers, the survey revealed, 67%
now use the FENSA brand to win work.
Chris Beedel, FENSA’s Director of
Membership, commensts: “To see so many of
our Approved Installers using the FENSA brand
to achieve this goes to show how homeowners
now understand the value of the FENSA
certificate. For 73% of homeowners to say they
would only use a FENSA Approved Installer to
replace their windows and doors is fantastic, and
the value of being FENSA Approved is growing
by the day.”
The TV advert became the first of its
kind in the industry when it launched in
March. Based on the simple and direct
message to homeowners to ask for a
FENSA certificate, the campaign was
conceived after FENSA realised that, in
spite of legislation, many installers still
do not register replacement windows and
doors with local authorities, meaning
homeowners can be left with problems
and costs if installers who are not part
of a competent person scheme leave
homeowners with non-compliant work.
FENSA’s ad, along with sponsorship on TV
channel Dave and an accompanying series
of online marketing campaigns, has meant
the brand has been seen almost 250 million
times, ensuring homeowner awareness of
FENSA has never been higher.
www.fensa.org.uk