Clearview National February 2020 - Issue 219 | Page 72

INSTALLERSUPPORT
THE INSTALLER NETWORK WITHOUT THE TIE-IN
» EMPLAS HAS LAUNCHED ITS NEW
Approved Installer Scheme, offering wide-
ranging lead generation and sales support, plus
plug-in-and-play digital retail sales tools.
Part of the trade-specialists customer
service and support offer, qualifying
members of the scheme get access to
dedicated lead generation, including
network listing; real-time lead
distribution; automated customer
response and real time reporting.
They can also access a free retail
window and door configurator website plug-
in, allowing homeowners to develop a visual
representation of their new windows and doors
and see them in different colour options.
Emplas Approved Installers can also upload
a 360° ‘own-label’ virtual tour of Emplas state-
of-the-art manufacturing facility, plus dedicated
consumer product showcase videos.
The comprehensive support package
also includes showroom support and sales
materials and literature, branded product
brochures, technical guides, downloads and
product image bank.
Customers can also access website and SEO
support through digital specialist, ICAAL as
an approved Emplas partner.
Ryan Johnson, Managing Director, Emplas
said: “Retail lead generation is tough. Our
customer support strategy is twofold. We’re
generating retail leads direct for our customers
but we’re also making tools and resource
available to them to support their own
campaigns.
“This includes a retail window and door
configurator, which can be uploaded to their
website and allows consumers in effect to build
their own window or door and try out different
colour options, plus access to print and other
retail collateral that we’ve trialled and developed
within our own retail business.
“It’s a short-cut – and far lower cost route –
to an effective retail marketing campaign.”
Retail support can be accessed by Emplas
Approved Installers through their EVA login, or
via their dedicated customer support assistant.
The launch comes after a call last month by
Emplas for installers with experience in, or the
ability to enter the commercial sector. It was
made after the trade specialist sector, became
inundated with leads from housebuilders.
“We’re continuing to see exceptional demand
from new build”, continued Ryan, “and we’re still
very keen to speak to installers with new build and
commercial installation experience, or with the
infrastructure to enter the market for the first time,
including experience in Window Designer.”
www.emplas.co.uk
NEW WARRANTIES AND GUARANTEES MODULE
VALUABLE UPDATE FOR INSTALLERS
» ADMINBASE, THE MOBILE SALES
and management system for window and
door installers, has been updated with a
new function which allows users to track
all warranty and guarantee information for
individual contracts at the push of a button.
The highly evolved system, which was
originally launched over 20-years ago and
which now has over 3,000 users in the UK,
recently underwent a step-change in its
offering with the launch of dedicated mobile
apps, designed to fully integrate every stage of
the sales process, from marketing to after-sales
support.
Intuitive and easy to use, AdminBase is
designed to put an end to often inaccurate and
inefficient handwritten processes. By using a
mobile device such as a phone or tablet, all
the information from point of sale is sent back
to a central database, where it can then be
accessed and edited in turn by survey, fitting
and service teams, again via a dedicated app.
The latest update is simple to download and
72 » F EB 2020 » CL EARVI E W- UK . C O M
set-up for existing users, and automatically
displays the remaining warranty and guarantee
periods for each of the individual products
installed as part of a contract.
The warranty and/or guarantee relating to
each of the products used in a particular job,
for example the door, hardware and windows,
can be individually set when the data is first
entered onto the system. For added simplicity,
default products will have the warranty and
guarantee information already set-up each
time they are selected for a new contract.
Once activated, the remaining warranty and
guarantee information will then be stored in a
central database along with all the other details
of the related contract, ready to be accessed by
a service engineer via a tablet, in the event of
any required remedial work.
Rhonda Ridge, managing director at Ab
Initio, commented: “When I originally created
Adminbase, the ability to mobilise the system
with on-site functionality simply wasn’t
possible, but now, thanks to the high-speed
internet connectivity of modern portable
devices, it has revolutionised the way installers
can operate. This latest update adds even more
functionality and gives users a simple and
effective way of keeping track of warranties
and guarantees, eliminating paperwork
and creating a favourable impression with
homeowners in the process.”
https://www.abinitiosoftware.co.uk