Clearview National February 2020 - Issue 219 | Page 56

CONSERVATORIES
New Year High
Atlas Glazed Roof Solutions is looking towards another
strong year as it announces that it is more than
15% ahead of budget for new business, with many
new installers benefiting from the multi award-
winning showroom support package from Atlas.
» GARETH THOMAS, SALES AND
marketing director at Atlas, says: “2019 was a
terrific year for Atlas and we are delighted to
have welcomed so many new customers on
board. We fully expected demand to be high for
our Lantern 2.0 because it is the best lantern
available on the market today, but we’re very
pleased with how the Atlas Flat Rooflight has
performed, with year on year sales up by 16%.
In a challenging market, we’re really proud to
have achieved these impressive results and we’re
looking forward to sharing a great year ahead
with all of our customers.”
Atlas has welcomed scores of installers on
board since it launched its Lantern 2.0 a year
ago. The slimmest, lightest, finest looking and
most thermally efficient lantern that Atlas
has ever created, it has become the lantern of
choice for many installers because it is easy to
sell and quick and simple to install.
‘The slimmest, lightest,
finest looking and most
thermally efficient
lantern that Atlas
has ever created’
The Atlas Flat Rooflight was created to
deliver ‘ALL SKY AND NO
ROOF’, bringing ultimate
performance and
maximum light in a
sleek, minimalistic
design. And, like the
Atlas Lantern 2.0, it
has been designed to
be easy to fit to help
installers speed up their
installations and enhance
their profits.
“Installers have definitely
caught on to the incredible selling
potential of these products, which are perfect
for the growing flat roof extension market,”
adds Gareth. “And we’ve seen a marked
increase in the number of firms installing
display products in their showrooms. We do
encourage our customers to invest in their
showrooms because we know that they’re
likely to sell a third more products because of
them. There really is no better way to show
off the contemporary look and minimalistic
design of the Atlas range – when homeowners
see how good the display looks, it makes an
easy sale for the installer.”
The Flat Rooflight and Lantern 2.0
displays are just one element of the
comprehensive
marketing support
package from Atlas, which
has been developed to give
installers all the resources
they need to create a professional
appearance and successfully promote and sell
to customers. It includes brochures, which
can be personalised with the installer’s logo
and company details, digital marketing
support, direct mail and advertising
templates, retail leaflets and showroom
display graphics.
The experienced marketing team at Atlas is
also on hand to guide installers through their
marketing and develop a tailored programme
to help them increase sales leads and sell the
range of Atlas products.
Atlas offers four stock lanterns in its
regular range in sizes up to 2m x 4m and
five stock lanterns in its contemporary range
in sizes up to 1.5 x 3m. Stock lanterns are
available on a five-day turnaround and come
in white, grey, black, grey on white, and
black on white.
The Atlas Flat Rooflight is available in three
stock sizes (1 x 1m, 1 x 1.5m and 1 x 2m),
and five stock colours (grey, black, white, grey
on white and black on white), plus bespoke
colours and sizes up to 1 x 3m to order.
Installers are now also able to source the
Atlas lantern and flat rooflight through
Stevenswood trade counters and the products
are on display in many of Stevenswood’s
national network of 34 branches.
www.atlasroofsolutions.co.uk
56 » F EB 2020 » CL EARVI E W- UK . C O M