Clearview National February 2020 - Issue 219 | Page 52

SOLIDROOFTECHNOLOGY
Bumper
year for:
‘Best
solid roof
system’
» THE ULTRAROOF SOLID ROOF
system had quite a year in 2019. In February
it became the tiled roof system preferred by
8 out of 10 homeowners during independent
research, in October the system won two
awards at the Conservatory & Orangery
awards, in November Ultraroof won the
award for Customer Care Initiative at the
‘Industry Oscars’: the G Awards, and finally
in December, it was declared Best Solid Roof
System at the Pitched Roofing Awards.
Now both Wendland installers and
Ultraframe installers can access the multi-
award-winning system. Wendland Head of
Marketing, Andrew Parmenter, spoke to
Clearview about the bumper year for the
system, and what lies ahead for 2020.
“We were really happy to see Ultraroof
recognised for so many things in 2019 – the
design and quality of the product, the huge
amount of support we offer to installers fitting
the roofs, and of course how it looks in real
life - either when transforming old, tired
conservatories into warm new extensions, or
being used on new build extensions.
Ultraroof really is a star in so many aspects.
It’s the warmest solid roof on the market
at just 0.17, and this can be improved
even further to 0.13 by simply adding
extra insulation. Ultraroof isn’t based on
conservatory roofing technology and its
380mm box beam means that no matter what
the style or shape, Ultraroof will never need a
tie bar – ever. This is a really important benefit
52 » F EB 2020 » CL EARVI E W- UK . C O M
to sell to homeowners as high vaulted ceilings
are spoiled with tie bars on many competitor
systems. The wide box beam also ensures that
the eaves is always properly insulated and
above it, air flows under the tiles, removing
the risk of condensation which could be a
problem on other systems.
Ultraroof ’s immense strength is another
huge selling point as it allows for spans of up
to 4m without the need for any additional
portal support, which can save installers
around £1400 on a project.
Of course, fitters were a major consideration
for us when we designed the system, and
Ultraroof features unique panel technology
with a steel/timber i-beam and clips that form
a clever batten structure - meaning that no
internal or external battening is required. This
offers huge time saving benefits on site, along
with the handy pre-cut tiles and the fact that
there is no cutting or trimming of OSB or
insulation needed.
While the system itself is highly advanced,
we’ve also been sure to create a powerful
service offer to help Wendland retailers with
selling, surveying and fitting Ultraroof - in
fact, the level of support available to installers
for Ultraroof is unmatched in the industry
and was what clinched the G19 Award win for
Customer Care Initiative of the Year. From site
assists for every first installation, to bespoke
training courses tailored to the training needs
of each fitter/company, technical support by
phone, email and WhattsApp, written and
video how-to guides covering every stage
of the installation process, along with sales
training and fantastic marketing support,
no installer needs to feel alone when fitting
Ultraroof.
I’d invite anyone looking for a solid roof
system that has it all to get in touch to let us
show you what Ultraroof is all about. It has
a high level of technology, good looks, fitter
friendly features, all the support you could
need, and the reassurance of a brand that has
been established for over 25 years and is part
of the highly respected Ultraframe family.
It really is the solid roof that has it all – and
we’re very happy that our belief in the system
and the hard work of our teams has now been
backed up with a raft of awards from our
industry. 2019 was a great year for Ultraroof
and its installers and we have even more
planned for 2020.”
To find out more about Ultraroof visit www.
wendland.uk.com or call 01200 452345.