Clearview National February 2020 - Issue 219 | Page 46

Aluminium Extra
Gold prize for aluminium day
» SENIOR ARCHITECTURAL SYSTEMS
is celebrating after winning one of the top
prizes at the Construction Marketing Awards
for the successful launch of the company’s first
ever Aluminium Day.
The leading fenestration systems
manufacturer was presented with the ‘Best
Social Media Campaign’ award in recognition
of the online event that was hosted by Senior
back in March 2019. Aluminium Day was
launched in order to raise awareness of the
versatility of the metal, from its popularity as
a building material and use within the food
manufacturing industry to its role in transport
and aerospace design, as well as celebrating
the success and skills of those who work
with the material. Attracting contributions
from across the fenestration and construction
industry, the campaign reached a wide and
varied audience – with the #AluminiumDay
hashtag being used in four different countries
and seen by nearly 200,000 people.
Plans are now underway for the next event
which will held on Friday 13th March 2020.
The date itself, the 13th day of the third
month, gives a nod to the fact that aluminium
is the third most abundant metal in the
world and its atomic number is 13. As well as
making a note of the date, Senior is keen to
encourage as many people and companies as
possible to get involved and get tweeting.
Commenting, Senior’s marketing manager
Jonny Greenstreet said: “The first ever
Aluminium Day was a huge success and
helped to generate some great conversations
across a variety of social media platforms. It
was great to see so many of our customers and
supply chain partners joining in and using
the hashtag to get their own messages out to
a much wider audience. We will of course
be posting our own content but it’s really
just a day to celebrate aluminium and those
who work with it, and that’s a sentiment that
everyone can get behind!”
‘it was great to see so
many of our customers and
supply chain partners joining
in and using the hashtag’
As well winning the top award at the
Construction Marketing Awards, Senior’s
Aluminium Day campaign was also highly
commended at the recent Chartered Institute
of Public Relations (CIPR) PRide Awards.
Further updates about Aluminium Day 2020
and how to get involved will be available soon
via Senior’s social media channels.
www.seniorarchitectural.co.uk/askforali
LEADING MACHINERY SUPPLIERS MEMBER OF
COUNCIL FOR ALUMINIUM IN BUILDING
Leading machinery suppliers, Haffner Murat Ltd has joined the Council for Aluminium
in Building (CAB), the largest UK aluminium in building trade association.
» DAVE THOMAS, MANAGING
Director of Haffner Murat, said: “We are
delighted to become a member of CAB. Our
range of aluminium machinery has continued
to expand and our CAB membership will help
reaffirm our commitment to the aluminium
sector.”
Haffner Murat supply a comprehensive
range of aluminium machinery from Haffner,
Fom Industrie and ITALMAC. All ranges
offer a selection of aluminium machines that
are designed for all levels of fabrication and
budgets. Dave said: “We have extended our
aluminium machinery offer over the past
few years to support our growing customer
base. In 2019 we started supplying state-
of-the-art aluminium machinery from Fom
Industrie who, for over 40 years, has delivered
innovative machinery to a global market. And
46 » F EB 2020 » CL EARVI E W- UK . C O M
we are the UK’s official agent for the Italian
range of ITALMAC aluminium fabrication
machinery. ITALMAC has an international
reputation for quality machinery that
combines the latest technology with skilled
engineering and competitive prices.”
CAB’s mission is to promote the use
of aluminium in building by being the
recognised voice of the sector. It provides high
quality technical information and guidance
on regulations, standards and best practice
and is proactive in a number of aluminium
and sustainability initiatives in the UK and
internationally.
The timing of becoming a CAB member
could not have been better for Haffner Murat.
Dave concludes: “Sales of our aluminium
machines has increased considerably over the
past couple of years as more fabricators have
taken advantage of the upturn in demand for
aluminium products. As a CAB member we
can now reach out to an even larger audience
of aluminium manufacturers to communicate
the advantages of our aluminium machines.”
www.haffnermurat.com