Clearview National February 2020 - Issue 219 | Page 41

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As one of the UK’s leading Systems’ Houses,
with a distinguised pedigree in extrusion, Duraflex has continued
to prosper thanks to an unwavering commitment to its core philosophy
‘Making The Difference’ to its customers and supporting them to business success.
Duraflex offer everything today’s fabricators and installers
need to flourish. With an ethos that says they’ll deliver the
same exceptional service whether you’re a small start-up or a
nationwide fabricator, Duraflex know what it takes to succeed
across Retail, Trade, New Build and Commercial sectors.
“Our value proposition is based on forming strong, enduring
partnerships with our customers; truly understanding their
business and building tailored solutions to support their unique
wants and needs. We don’t apply a ‘one size fits all’ approach
to our customers, but instead work with them to devise a
bespoke business strategy to help them achieve their goals.”
Explained Dean Cossey, Duraflex Divisional Director.
Duraflex - Making The Difference in 2020
Duraflex enjoyed a strong finish to 2019 and so far, 2020 looks
set to be a busy and exciting year, with the introduction of a
range of new initiatives, product enhancements and support
offerings, each devised with the customer in mind. The
forthcoming launch of an innovative new bead – affectionately
referred to as the ‘Easy-bead’ during the R&D stages, thanks
to its simplicity and installer-friendly credentials, has proven
a real hit during trials and promises to be a game-changer for
both Fabricator and Installer alike!
return to the Duraflex email alias; acknowledging its integral
position within the UK Window Group, whilst also recognising
Duraflex’s individual product, service and support offering.
“We are proud of the Duraflex brand and our heritage, proud
of our longstanding and loyal customer base, fabricators who
are genuine partners, and we’re incredibly excited about what
we’ve got in store for 2020,” explained Head of Marketing, Kay
McGrady. “Returning to our ‘Making The Difference’ strapline
was an obvious move and encapsulates everything we strive
for here at Duraflex; to support our customers to business
success, through service, support and product performance –
all delivered through our passionate, committed and time-
served industry experts.”
It’s easy to see why so many of the UK’s leading fabricators
choose Duraflex, a proven system, from a proven partner,
with a product portfolio designed to deliver. Talk to us today
and discover how Duraflex can Make The Difference to your
business.
‘Making The Difference’ from a support perspective saw
Duraflex launch a brand new suite of consumer literature,
‘Home Creations’, a collection of high-end brochures designed
to help its customers stay ahead of the competition.
Continuing to build the Duraflex brand, 2020 has already seen
the launch of a brand new website and in an exciting move, a
See How We Can Make The Difference For Your Business
T: 01684 852600 www.duraflex.co.uk