Clearview National February 2020 - Issue 219 | Page 26

WOMENININDUSTRY
I am not
invisible
Reynaers’ new Marketing
Director talks to
Clearview exclusively,
about working in a ‘boys
club’, gender equality, UK
versus the rest of the
world, and how inspiring
just one woman to
think differently about
operating in a very male
dominated world, will
make all the blood, sweat
and tears worth it…
What is your full name and current
company/position please?
Tina Hughan, Marketing Director for
Reynaers Aluminium Ltd.
What are your main roles/
responsibilities?
My main responsibilities are the
development and implementation of
marketing strategy for Reynaers UK. I’ve
been Marketing Director at Reynaers for the
past six months and it is proving to be an
extremely broad role offering an abundance
of variety. Not only am I responsible for
managing the deployment of a diverse range
of online and offline marketing activities, I am
also responsible for product management and
internal communications.
What is your history in terms
of career/education and how did
it lead to this current role?
I consider myself fortunate at the beginning
of my career. My first job was at Babcock
where I had the opportunity to explore a
variety of job roles and initially decided on a
career path in HR. It wasn’t until my next role
26 » F EB 2020 » CL EARVI E W- UK . C O M
at British Airports Authority that I made the
switch to marketing as an assistant and have
continued to work my way up through the
ranks since.
I have progressed through my career
developing skills in both business to business
and business to consumer marketing strategy
on a UK and global basis. I always make a
conscious effort to keep up to date with
the latest industry trends and to make sure
that I am continually learning. I completed
an economics A level at Open Learning (in
just six months, whilst on maternity leave),
an HND in business and finance, a diploma
in marketing (Dip.M) and a master’s (MA) in
marketing – alongside raising two children and
working full-time. To maintain my Chartered
Marketer status, I ensure I complete
the required Continuous Professional
Development hours on an annual basis.
I feel privileged to have gained experience
with some prolific and diverse businesses
such as Next, Securicor, BOC Group, Daily
Mail Group, and ASSA ABLOY and I am very
proud to have achieved one of my career
ambitions, which was obtaining a senior role
in marketing.
What do you think are the main
challenges that face modern
professional women in general?
Despite some progress being made there
is still a huge way to go for women to be
considered equally qualified and as skilled
as men to fulfil particular roles. In some
organisations there remains an old-fashioned
stereotype that women are a support
resource.
As a modern professional woman, I am
not invisible. I would like respect from my
peers regardless of their sex because I have
worked very hard to gain the qualifications and
experience I have as a marketing professional.
What do you think are the
main challenges that face
women in fenestration?
I have worked in the building products
industry for the past 15 years and it is
predominantly dominated by men. Why?
I believe that fenestration is not seen as
a glamorous career choice and I believe
more could be done at education level to
demonstrate the opportunities available to
women (and men) within this industry.