Clearview National February 2019 - Issue 207 | Page 72

INSTALLERSUPPORT Leads to help you grow » » AS RESPONSIBLE MANUFACTURERS, Freefoam Building Products is committed to building support and opportunities throughout the supply chain. The Freefoam Registered Installer programme is one of the most important parts of this strategy; offering home improvement companies a package of support from marketing materials and industry leading guarantees. SUSTAIN YOUR ROOFLINE BUSINESS Roofline, glazing and conservatory fitters must use every tool at their disposal to win sales at a worthwhile price. Wasting valuable time looking for luke-warm leads isn’t an option. You need volume and quality of leads to stay ahead and that’s where responsible manufactures can really make a difference. Freefoam’s ground-breaking website myrooflinematters.co.uk generates pre- qualified leads throughout the UK. With subtle branding, and unbiased, easy-to- understand articles, it tells homeowners what to look out for, the problems that can occur with products and installations and how to avoid them. The consumers it attracts are looking for information, not the cheapest price. In effect, these homeowners are self- selecting, so they’re already ‘warm’ when it guides them to get a quote from their local Freefoam Registered Installers. What sets it even further from conventional quote websites is that we don’t charge for leads, and we only offer leads to companies who respond quickly, with good conversion rates. We also follow up each lead with the installer and the homeowner to ensure everyone is happy. CLADDING LEADS TO HELP YOUR BUSINESS GROW There has been a huge interest in external cladding products in recent years, partly driven by aspirational TV shows like Grand Designs. Timber is still popular, but homeowners are now looking for more low maintenance options – many busy families have little time or skill for the on-going re-painting and repair that timber requires. PVC-U external cladding is one of the fastest growing home improvement products. Its versatility means it can be used on a huge variety of projects from a feature wall on an existing building, an exterior finish for a new extension or to give an attractive finish to a loft conversion. Cladding is one of the quickest and simplest ways of totally transforming the look of any home. Freefoam Building Products wants Freefoam Registered Installers to benefits from this market growth and have developed an attractive, consumer focussed site mycladding. com to showcase the Freefoam cladding range. www.myfreefoam.com “The perfect combination of exceptional products and high-quality homeowner leads” » » THE MYDOOR Preferred Installer Network is a fantastic platform for installers across the nation, serving as the ideal solution for providing industry-leading GRP composite doors to a homeowner based market. The MyDoor brand is a recent venture from the Rocal group, supported by a new Online Door Designer, new website, and a new brochure to enter the industry all guns blazing. Members of the Network will be able to gain access to the MyDoor range, which comprises over 60 stunning designs that can be tailored to suit a wide demographic of tastes and property styles. The MyDoor spans across three distinct collections, the Classic Collection, Urban Collection, and Country Collection: offering Installers the freedom to bring the perfect fit to their customers. This door design incorporates the Doorco slab, featuring a 4mm thick GRP skin and Laminated Veneer Lumber subframe. Alongside this, they can be fitted with a range of hardware options and come with the security 3 Star Federal Locking Cylinder as standard. Due to the bespoke nature of the manufacturing process, these doors ensure Installers won’t have to turn business away. Rocal has refined the Network to ensure the leads are passed on as smoothly and effectively as possible. These are mostly channelled through the MyDoor Door Designer, which is an innovative new tool that helps homeowners to design their ideal 72 » F EB 2019 » CL EARVI E W- UK . C O M door from the comfort of their own home. With the ability to place the door on a picture of their own home available as well. Scott Foster, Marketing Manager at Rocal, commented on the MyDoor Installer Network: “The MyDoor Preferred Installer Network is an initiative we’ve put in place to help our Installers gain a real foothold in the GRP composite door industry. We’ve dedicated ourselves to offering the perfect combination of exceptional products and high- quality homeowners leads, ensuring members both new and old benefit as much as possible.” To find out more about the MyDoor Prefered Installer Network, and how to join, get in touch by calling 01652 225 186 or by emailing [email protected] for more information.