Clearview National February 2018 - Issue 195 | Page 54

PROUD SPONSOR OF DOORS & WINDOWS
DOORS&WINDOWS
Timber’s Tour
de Force VISUALISER HELPS
INSTALLERS SELL
MORE SOLIDORS
» » THE DEVELOPMENT OF » » SOLIDOR’S HOME
Visualiser option to its online
Door Designer is proving a
great hit with homeowners,
who can design their new door
online and then see what it
looks like on their property.
The whole process is intuitively
designed and typically takes
under two minutes from start
to finish. In just a few clicks
homeowners can choose
the style, colour, glass and
hardware of their new Solidor,
then upload a picture of their
home and drop the door design
onto it.
Previously only available as
a separate, downloadable app,
homeowners can now use it
when they’re within the Door
Designer. Meanwhile, installers
can use it as part of their sales
pitch to personalise a door for
a prospect, check the style and
colour works for a property
and email the design to the
homeowner.
timber windows in the FIT
Show line-up has been further
strengthened with the news that
traditional sash manufacturer
Cardinal Windows has signed up
to the 2019 event.
The company,
whose key staff boast
over 150 combined
years of experience,
offers bespoke
windows to specifiers
and installers who
seek traditionally
styled, timber sliding
box sash windows
but which come with
the latest standards
of high performance.
Having seen demand
grow for real wood
windows, the firm
now sees the FIT Show as the
best shop window to reach
its trade target markets, as
Marketing Manager Jamie Hackett
explained:
“We want to talk to a range
of potential customers including
window installers and specifiers
together with architects,
developers and small building
companies and we know we will
meet many of them at the FIT
Show. Our customers include
designers and builders of new
homes right through to those
responsible for the most sensitive
period renovations,” he said.
“The event has proven itself to
be the focal point for all of the UK
window industry, so that is where
we want to be, especially now
that so many others in the timber
window sector are thinking the
same thing.”
Cardinal’s heart may be in
the tradition of timber but its
route to market is right up to
date, with online ordering and a
window-builder facility complete
with instant quote function, all
designed to make choosing – and
pricing – a timber window as easy
and cost-effective as PVCu or
aluminium. With pine, sapele or
oak products based on German
engineering backed
by full UK customer
support, Cardinal
Windows have a U
value of 1.5 W/m²K
and are available in any
RAL colour and with a
range of bespoke and
hardware options.
Jamie Hackett
concluded: “Everyone
in PVCu and aluminium
is shouting about their
‘authentic timber
alternatives’ but what
they are really doing
is emphasising how much people
still aspire to having the real thing.
More and more homeowners
and trade customers are realising
this. As a manufacturer, we have
the skills and the infrastructure
to satisfy this need and, in the FIT
Show, we have the vehicle to get
that message across.”
FIT Show Event Director,
Nickie West added: “The footprint
of the FIT Show continues to
broaden to include all types
of fenestration products
manufactured in all materials
and for all sectors. There’s a real
resurgence in genuine timber
windows and the interest from
the number of companies looking
to exhibit is reflecting this. We
are very pleased to have Cardinal
Windows on board for 2019 and
will have a significant portfolio
of exhibitors showing timber
products when the show opens in
May 2019.”
www.fitshow.co.uk
54 » F EB 2018 » CL EARVI E W- UK . C O M
‘A Solidor is
designed to be
different from
other composite
doors’
The Home Visualiser is quick
and easy to use and shows
homeowners the difference
a Solidor can make to their
property, helping installers sell
more doors.
Solidor installers whose
customers are also looking for
new or replacement windows
can benefit from a similar tool
on www.residencecollection.
co.uk with the R9 window
designer. The two premium
product ranges are often
sold together as their quality,
security and beautiful designs
are well-matched.
Solidor is the composite
door market leader in design,
quality and security. It makes
among the most beautiful
and the most secure doors on
the market thanks to eye-
catching designs and a unique
laminated-hardwood timber
core.
A Solidor is designed to be
different from other composite
doors. That starts with how it’s
made. Most use a skin of GRP
to protect a soft foam-filled
core. But a Solidor has a robust
through-colour thermoplastic
skin, and a thick, solid
laminated hardwood timber
core.
Having passed Approved
Document Q and the new,
more demanding PAS24
test, Solidor is leading the
market in security, and offers a
unique £5,000 5 Star Security
guarantee for doors sold with
Ultion and Lock Lock. Tests
have shown that its solid
construction stays secure
during the most violent attacks,
where other composite doors
crumble in seconds.
For more on Solidor visit
www.solidor.co.uk and to use
the Home Visualiser go to
http://doordesigner.solidor.
co.uk/