Clearview National February 2017 - Issue 183 | Page 48

ALUMINIUM

Capacity increased for future investment

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CITING BOOMING DEMAND FOR high-quality aluminium doors, windows and conservatories, fabricator Astraseal has shifted aluminium production from its main factory to a separate 25k square foot facility.
This development comes as Astraseal continues to invest in expanding its impressive aluminium portfolio.
The firm has recently added the Stratus thermal lantern roof and the Smarts Ultraglide inline slider system to an already extensive selection of products from Smarts, Reynaers and Synseal.“ Demand for aluminium has exploded in the last few years,” commented Zac Nedimovic, Astraseal marketing manager.
“ Partly, that’ s down to advances in technology. Once, aluminium windows weren’ t great – offering poor thermal efficiency, for example. Since the development of the polyamide thermal break, that’ s completely changed. Another major factor has been the ability to provide aluminium in a huge range of colours, making it a fashionable, high status material frequently used in Grand Designs-style home improvement projects.”
“ For both of those reasons, the aluminium market shows no sign of slowing. In fact, at Astraseal, we expect it to continue growing – and that’ s why we’ ve sought to shift aluminium over to its own dedicated facility.
www. astraseal. co. u

PRICING AND QUOTATION SOFTWARE FOR ALUMINIUM RANGE

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WINDOWLINK, THE leading software specialist for the glazing industry, has created a bespoke window surveying and pricing solution for Customade and its REAL aluminium brand. Custodian is a software solution that allows Customade’ s
trade clients to instantly generate quotes and access pricings of the fabricator’ s REAL range of aluminium windows, doors and lantern roof systems.
Available in both a basic and full version, Custodian provides an estimating service and allows salesmen to design bespoke windows and doors and superimpose them on images of a prospective customer’ s property, making it a valuable
tool for increasing conversions and boosting sales. The software also allows installers to quickly and easily place orders with Customade.
In the full version, installers will gain even more functionality, including detailed reports for the installers and end-users, as well as deeper analysis of costs and profit margins.
Mark Dudley, Windowlink MD, commented:“ Customade
pride themselves on providing‘ aluminium made easy’, and wanted a software package that lived up to that philosophy- both by streamlining the ordering process, and providing their customers with a powerful sales tool that would help them win more business and impress endusers with their professionalism and efficiency.”
www. windowlink. com

ALUMINIUM COMPANY AWARD

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CUSTOMADE HAS BEEN crowned as the Aluminium Company of 2016 in the National Fenestration Awards, just five months after the launch of aluminium solution,‘ REAL Aluminium’.
Claire Miller, Customade Group’ s Marketing Manager, said:“ When we launched REAL Aluminium earlier this year, we set out to really shake up the industry and revolutionise the supply of aluminium. We are thrilled to win this award, which
celebrates the terrific impact that REAL Aluminum has had on our industry in such a short time.
‘ massive potential’
“ The NFA winners are decided by the industry, so it means a great deal to us to be nominated by the people who rate the contribution that we’ ve made in helping to unlock the massive potential of aluminium.”
REAL Aluminium delivers everything the installer needs to
promote and sell the most extensive range of aluminium windows, doors and lantern roofs available from a single supplier.
A growing number of installers are joining the REAL Aluminium Installer Network and taking advantage of the specialist marketing support package on offer from Customade.
To meet shorter manufacturing lead times, Customade holds more than 100 miles of
aluminium extrusions in stock, in four colours.
www. real-aluminium. co. uk
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