Clearview National February 2016 - Issue 171 | Page 28

INDUSTRYNEWS

Exciting times ahead
for window fabricator
»»The Sovereign Group, one of
the UKs largest and longest established
window and door manufacturer and installer,
is pleased to announce more new recruitments
to the company as well as new offices and
distribution centre in London.
Elaine Addison, takes the position of
business development manager in the South
and East London regions. Having lived in
Hertfordshire, Elaine is more than familiar
with the region and is delighted to have joined
the company.
Elaine commented: “I’m extremely
excited at this next stage in my career. I’ve
seen so much positivity and resourcefulness
about the company that makes me believe
that this was an opportunity not to be
missed.”
Sovereign is equally pleased to welcome on
board Paul Jennings. Paul spent over 14 years
as operations director and latterly, sales and

marketing director and is looking forward
to using his many contacts and strong client
relationships to further establish Sovereign
as the brand of choice in the North East and
Scotland.

‘I’ve seen so much positivity
and resourcefulness
about the company’
Frances Austin, managing director adds:
“Now more than ever, we are committed
to driving the business forward amid our
industry revival. Having Elaine and Paul join
us at this important period spells exciting
times ahead for The Sovereign Group.
Investment is imperative to growth and our
new offices that have opened in London are
another reflection of our long term plan and
successful growth.”

Marketing Innovation Awarded
Reynaers was presented with two awards at the Construction
Marketing Awards (CMA) in December, 2015.
»»Last year’s awards
saw a range of big names in the
construction industry recognised
for creativity, innovation and
effectiveness in marketing. Expert
judges rewarded excellence in
the built environment across 22
categories.
Aluminium systems company
Reynaers scooped Best Use
of Direct Marketing for its
innovative ‘Look Deeper’
campaign and was Highly
Commended for Best Use of
Research and Insight at the
awards.
The Look Deeper campaign,
worked on with Wyatt
International, encouraged
partners in the trade and

‘absolutely thrilled’

specifiers to take a closer look at
design aesthetics, innovation and
performance through a series of
emails and both online and offline
adverts.
Reynaers was also awarded
Highly Commended for Best
Use of Research and Insight
for its comprehensive research

28 » F EB 2016 » CL EARVI E W- UK . C O M

and segmentation project. This
comprised around 300 phone
interviews with architects,
fabricators, retailers, installers,
consultants, contractors, builders,
and developers. The research
gave an in-depth insight into the
decision-making process of key
partners within the industry

– with the results providing a
sound base for future strategic
planning.
Managing director of Reynaers,
Justin Hunter said: “We are
absolutely thrilled to have won
two accolades at last year’s CMA
2015 awards. The marketing team
at Reynaers work really hard to
come up with new and innovative
strategies and it’s wonderful to
have them recognised by experts
in the industry.”
www.reynaers.co.uk