Clearview National February 2015 - Issue 159 | Page 12

INDUSTRYNEWS

Reaching Millions
»»Ten years ago,
direct mail was arguably the
most popular lead generation
marketing method, but with the
rise of the internet, the number
of businesses using direct mail
to target potential customers
has dropped, with much of that
budget being spent on online
marketing.

However, recent research
from Royal Mail concluded that
83% of people believe direct
mail to be easier to consume
than e-mail.
Sean Scott of Purplex
Marketing commented: “Direct
mail has the undisputed
advantage that it engages with
potential customers on a more
personal level, and installers
have the guarantee that their
message won’t pass unnoticed.”
GoSend.it is an innovative
service that uses advanced
online software technology and
consumer data profiling from
a database of 29 million UK
addresses to identify and target
the relevant properties.
“With 79% of the UK adults
that respond to direct mail
approaches taking immediate
action, GoSend.it can help
installers generate leads of
the highest possible quality”,
concluded Sean.
The service can be
accessed at www.gosend.
it, where installers will find
professionally designed drop
cards with prices starting
at just £1/card, including
postage.

Proud Recognition
for Staff Members
»»The VEKA UK Group
has presented employees with
long-service awards constituting
over 450 years’ loyal service.
Recognising 31 employees
in total, the awards presented
ranged from five years’ service
through to a staggering 25
years each for Stewart Berry
and Pat Parry, Production Unit
Leader and Head of Logistics
respectively, and Edward Weller,
Production Operative from
Bowater Doors in Minworth.
Managing Director, Dave
Jones was also one of those
presented with an award, having
been with the company for
over 20 years. He commented:
“I’m proud to have played my
part of the Group’s growth

over the past two decades.
There are people here who go
back even further than me that
remember an initial staff of just
30 working in a comparatively
humble factory of around
30,000 square feet.
“The fact that those
employees are still with us and a
host of others who have shown
their loyalty over several years
is testament to both VEKA’s
fair treatment of its staff and
a tangible sense of family
throughout the company.”
For more information on what
it is like to work for The VEKA
UK Group, visit the website,
here: www.vekauk.com/profile/
trade/working-for-veka.html

Re-enacting the Big Event
»»Quickslide’s Chairman,
Adrian Barraclough decided to stage his own
re-enactment of the G Awards for all members
of Quickslide’s workforce, to ensure they
benefited from the same joy he felt when
excepting the award at the lavish event, for
‘Best Training & Development Initiative’.
Adrian presented everyone at Quickslide’s
Brighouse factory with their own mini ‘G
Award’, to recognise their crucial part in the
company’s success.
“I know it’s a cliché,” explained Adrian,
“but quite literally we could not have won
this award without all of our people. I wanted
them all to be up on the stage with us when

12 » F EB 2015 » CL EARVI E W- UK . C O M

we were called up at the original
awards but it wasn’t possible. So
now we have been able to include
everyone and they can look at
their own trophy with pride,
knowing that they played a real
part in winning it.”
Quickslide’s entry was based
upon the company recognising
a number of negative issues in
its World Class Manufacturing
System and creating training
strategies to correct them. As
a result Quickslide has enjoyed annual cost
benefits in excess of £500,000.

‘they played a real
part in winning it’
For more information, visit
www.quickslide.co.uk