Clearview National December 2019 - Issue 217 | Page 8

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Spacer bar experts have
edge over the competition
» WARM-EDGE EXPERTS EDGETECH
won the National Fenestration Awards’
Spacer Bar Manufacturer category with a
staggering 91.5% of the vote.
Held annually, the National Fenestration
Awards is the UK glazing industry’s
only democratic award scheme, inviting
thousands of installers, fabricators and
other industry professionals from across the
country to vote for the best British glazing
has to offer.
Not only did over 90% of voters choose
Edgetech as their Spacer Bar Manufacturer of
the Year, but Edgetech’s Edgetherm RS rigid
spacer came joint third in the New Product
category – a great achievement for a product
that’s only recently been announced.
It’s the icing on the cake for the Coventry
firm, after a 2019 that’s seen it develop a raft
of new products, and mark thirty years of its
flagship Super Spacer.
Managing Director Chris Alderson
comments: “It’s always hugely gratifying to
win an award – but not much beats winning
one that’s voted on by hundreds of customers,
colleagues and friends.
‘a great achievement’
“We’re not going to get complacent
though. In 2020, we’re going to strive to do
even better.”
www.edgetechig.co.uk
A LONG LINE OF SHORTLIST
AWARDS FOR GGF AND FENSA
» THE GLASS AND GLAZING
Federation (GGF) and its commercial
company FENSA have been shortlisted for
several industry awards as a landmark year
draws to a close.
Following the GGF’s outstanding PR and
press campaign for MyGlazing.com (which has
reached over 70m consumers), the Construction
Marketing Awards has shortlisted the campaign
in two categories, “Best Use of Press and PR”
and “Best Mid-Budget Campaign”.
On the MyGlazing.com shortlist
announcement, James Lee, GGF Director
of External Affairs commented, “This year,
articles and mentions of MyGlazing.com have
appeared in numerous publications including
national titles such as The Metro and The Sun.
I am very much looking forward to the awards
ceremonies in November which promise to be
great occasions.”
FENSA has also been recognised by the
Construction Marketing Awards for ‘Best use
of Brand and Positioning’ following a successful
marketing strategy that included a new national
TV advertising campaign and new consumer
message ‘All the Proof You Need’.
The FENSA campaign has also been
shortlisted for the G19 Awards for “Best
Promotional Campaign of the Year”.
www.ggf.org.uk
‘ALL THINGS MARKETING’ AT
INAUGURAL NETWORK EVENT
» WAKEFIELD-BASED
manufacturer, Conservatory Outlet Ltd
hosted its inaugural bespoke digital marketing
and proactive lead generation event. The
day saw more than 50 attendees from across
Conservatory Outlet’s 25-strong network
8 » DEC 2019 » CL EARVI E W- UK . C O M
descend on Birmingham City FC to discuss all
things marketing.
Greg Kane, the company’s CEO,
commented: “With each of our network
members having their own exclusive
geographical area, everyone is free to openly
discuss experiences and ideas for the benefit
of the wider Network without any conflict
of interest, which is fantastic. It’s hugely
important to us to involve our customers fully
in all aspects of our continuous improvement
plans, helping to shape future strategies that
best meet their needs.”
Hot on the agenda was the official launch
of a new marketing channel first tested at the
fabricator’s sister retail business Clearview
Home Improvements. The event also touched
on both current and future market trends in
the retail and home improvement sectors, the
importance of embedding strong brand profile
and additional structured workshops on paid
search and creative content to provide network
members with a greater level of understanding
as to how these channels perform.
www.conservatoryoutlet.co.uk