Clearview National December 2019 - Issue 217 | Page 57

AL UMINIUM BOOSTING ALUMINIUM BUSINESS WITH ‘VIRTUALLY INDISTINGUISHABLE’ COMPOSITE DOOR » NEWGLAZE WINDOWS LTD IS THE latest in a string of installers to partner with Virtuoso Doors and close more sales with the Virtu-AL aluminium textured composite door in an aluminium outer frame. Having seen a sharp rise in demand for aluminium, the Dorset-based firm wanted to expand its portfolio with a contemporary aluminium-look entrance door that provided better thermal properties than its costlier rival. Newglaze was impressed with the sleek looks of the Virtu-AL door, especially as it is the only composite door on the market to come in an aluminium frame. Stuart Loader, Newglaze Windows’ managing director, explains: “We’ve been installing aluminium for many years and rising demand has meant that it’s now become the fastest growing arm of our business. When we saw the Virtu-AL door, we knew that it would fill a gap in the market – it looks very high end and is virtually indistinguishable from the real thing. The game-changer for us though was the fact that this door is available in an aluminium frame. This has definitely helped us to win new business with those homeowners who plan to install aluminium throughout their property and want their door frame to match their aluminium windows for a cohesive look. Being able to buy all of our products from one supplier is a huge advantage for us,” adds Stuart. “We benefit from fast lead times, reliable service and consistent quality – and crucially for us – from an established partner that can match the pace of our rapid growth.” With a stylish architectural appearance that’s virtually indistinguishable from aluminium, Virtu-AL looks and feels nothing like a traditional composite door, yet it benefits from all the characteristics of one. It incorporates realistic detailing to achieve a crisp, contemporary look, but without the price tag of aluminium. The Virtu-AL door consists of a 4mm GRP skin on a robust 44mm composite slab to deliver the highest levels of performance, energy efficiency and security. It is available in a number of standard colours and can also be sprayed to match any RAL colour in Virtuoso’s state-of-the-art in-house paint studio. www.virtuoso-doors.co.uk 62558 - NovaAluminium - QUTR.pdf 1 13/07/2017 15:58:25 Start the week with Clearzine. • Every Monday. • Delivered to 14,000 industry emails. • Your weekly news portal. • Mobile-optimised. Your customers, your news... C M Y CM MY FABRICATORS TO THE TRADE OF HIGH QUALITY ALUMINIUM GLAZING SYSTEMS CY DOORS • WINDOWS • SHOP FRONTS • CURTAIN WALLING • BI FOLDING DOORS CMY K Innovative designs and a comprehensive range of windows suitable for the architectural, commercial, public, new build and retail markets are hallmarks of Nova Aluminium. A strictly trade only supplier, our service fits well with companies who only produce PVCu and do not want to lose any aluminium enquiries they receive. We can also benefit organisations that are at factory capacity enabling them to secure an order without disrupting their normal workload. Find out more at www.nova-aluminium.com Tel: [phone] Tel. [phone] Fax. [phone] Email. [email protected] 11 Lawfords Gate, St Judes, Bristol BS2 0DY C L E A RV I E W-U K . C O M » D E C 2019 » 57