Clearview National December 2019 - Issue 217 | Page 30

PROUD SPONSOR OF DOORS & WINDOWS
DOORS&WINDOWS
20 in 20
Glazerite sets sights on
continued growth.
» 2020 MARKS A BIG MILESTONE FOR
leading trade fabricator, The Glazerite UK
Group. As they fast approach their 20th
birthday, Group Managing Director Jason
Thompson looks back on what Glazerite has
achieved so far, and what the fabricator has
planned for its anniversary year.
As 2019 draws to a close, we are eagerly
anticipating our 20th year in business and
looking ahead to what 2020 will bring for
Glazerite, our employees, suppliers and our
installer partners.
It’s been our aim from day one to be a ‘best-
in-class supplier’ and we hope we’ve lived up
to that so far with the choice of products we
supply, the quality of services we deliver and
the added value we give our customers to help
them succeed in their own markets.
Despite a difficult time for the industry, we’ve
spent the last 12-18 months consolidating our
offering and working on how we can improve
the services we provide to our customers. That
has manifested itself in a number of ways,
from the growth of our product portfolio to
the strengthening of our marketing support
offering, which we believe is what really
differentiates us as a fabricator. We’ve also spent
in excess of £1million on our plants, machinery,
fleet and people in the last year; an investment
which is already yielding impressive results
for us and our customers in terms of speed,
efficiency, delivery, timing and quality.
In 2020, we will further enhance our
portfolio with a number of exciting new
additions to reflect market trends and
consumer demand. In recognition of the
continued growth of the Heritage market
for example, we will have the option to
Timberweld some of our flush sash products,
meeting the needs of those customers looking
for an even more authentic finish on their
installations.
To match growing consumer enthusiasm for
technology, we’ve also recently welcomed the
innovative Ultion Smart to our stable, while
the Kubu product from Avantis Hardware will
follow in the New Year. The addition of these
products, and their associated benefits, give
our installers an even more comprehensive
range to choose from, and ensures they never
30 » DEC 2019 » CL EARVI E W- UK . C O M
have to turn down non-standard jobs because
of an inflexible supplier.
As reflected by the arrival of such products,
as well as an explosion in colour and growing
acceptance of uPVC as a genuine competitor for
wood, the market has changed so much in 20
years. We aim to continue to be at the forefront
of that change, which often means taking a
chance on new and innovative products.
Adding value to our installers’ own businesses
in this way remains key, and is the reason why
we offer unrivalled, bespoke marketing support
packages that help our customers really stand
head and shoulders above their competitors.
Whether customers are looking to increase
brand awareness or drive specific product
sales, our three-strong marketing team works
in partnership with them to plan and deliver
a digitally-focused or traditional marketing
strategy, or a combination of both. Starting
with a marketing audit, our team sits down
with an installer to work out how we can best
support them and which tactics to use - from
SEO to leaflet drops – that will not only
enable them to take on local competitors, but
national installers too. We are always looking
for ways to enhance our marketing offering
and 2020 will be no different, with the launch
of a full suite of retail brochures, a refreshed
installer-branded website system and a social
media toolkit.
Closer to home, we recognise that to deliver
great customer service, we need committed,
loyal and engaged staff. We work hard to engage
our 270 employees in where we are as a business
and where we are headed, whether that’s
through rewards and recognition programmes,
or throwing a great big 20th birthday party as
planned in the spring. On a more serious note,
2020 will also see the roll out of a business-wide
employee support programme with a specific
focus on mental health, an issue which is very
close to our hearts.
As we enter 2020, we face continued
political uncertainty and a variable market.
But whatever the year brings, here at Glazerite
it’s an opportunity for us to celebrate our
success and that of the people who made us
who we are today – our employees, suppliers
and installer partners – while continuing to
build foundations solid enough to take us
forwards through the next 20 years.
www.glazeritewindows.co.uk