Clearview National December 2019 - Issue 217 | Page 18

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New brochure suite
has ‘prestige lifestyle
aesthetic throughout’
» LEADING PVCU SYSTEMS
House Duraflex has launched
a stylish new suite of high-end
retail brochures, showcasing its
comprehensive product portfolio
with informative, engaging
content and beautiful imagery to
help support their fabricator and
installer customers.
The new collection, ‘Home
Creations’ includes the flagship
brochure which spans the entire
Duraflex product portfolio; from
its sought after Flush Window
and Door range, to the patio,
French and bi-fold doors, as well
as illustrating the wide range
of colours, designs and finish
options available; in addition,
Duraflex customers can benefit
from dedicated Aluminium and
PVCu Bi-fold brochures, a Flush
Window and Door brochure, as
well as their popular ‘Operations
and Maintenance Guide’ and a
range of POS material, including
posters and drop cards.
Home Creations has a prestige
lifestyle aesthetic throughout,
with beautiful ‘hero’ images that
illustrate the benefits of choosing
Duraflex windows and doors
to enhance your home. The
photography is complemented
with engaging technical
information, highlighting the
plethora of features and benefits,
all designed to help homeowners
choose the right products for their
homes.
Kay McGrady, Head of Marketing
for Duraflex commented:
“We’re absolutely delighted
with the new Home Creations
brochures and have already
received overwhelmingly positive
feedback from our customer
base. At Duraflex, we recognise
the importance of offering our
fabricator and installer partners
industry leading marketing
tools that genuinely ‘Make the
Difference’ and help to keep them
ahead of the competition, and we
believe that this new collection
ticks all the boxes.”
All brochures in the Home
Creations suite are available from
stock and can be ordered direct
from Duraflex.
www.duraflex.co.uk
Alan Fielder moves to pastures new
» ALAN FIELDER, EDGETECH’S
experienced Sales & Marketing Director, is
leaving the company after twelve years.
When Alan first joined the firm back in
2008, warm-edge technology was still in its
infancy in the UK. Over the decade that
followed, he was an integral part of the team
that helped popularise it – to the extent
that now, in 2019, warm-edge has firmly
established itself in the mainstream.
Overseeing the company’s UK sales
activity, Alan has helped hundreds of IGU
manufacturers increase quality, efficiency, and
enjoy sustainable, profitable growth.
He was also at the forefront of Edgetech’s
ground-breaking ‘Journey to C’ roadshow tour
in 2010, that helped establish window energy
ratings and eased the way for fabricators and
installers to achieve them.
Last year, Alan received the inaugural
Heart of the Industry prize at the National
Fenestration Awards, where judges praised him
for his ‘dedicated and long-standing service to
the UK fenestration sector’.
18 » DEC 2019 » CL EARVI E W- UK . C O M
Alan Fielder comments: “My time at
Edgetech has been an absolute blast, and
I would like to thank my colleagues past
and present, our wonderful customers and
our worthy competitors for their sterling
contributions to a very enjoyable journey – it’s
been something of a privilege.
“I would hope that anyone who has had
dealings with me in any capacity will have
found me fair and honest, and felt they were
treated the way I would like to be treated.
“Moving forward, I would like to think
that my knowledge and experience of window
and door systems, fabrication, installation,
insulating glass, sales and marketing may be of
value to folk in the UK fenestration industry,
and would certainly consider a few days per
week consultancy if the right things come
along.
“My wife Susan and I have been planning
a permanent move to our little house on
the beach on our beloved Isle of Wight for
some time now, and in 2020 we’ll be looking
to make that a reality. I also have a small
collection of quite interesting guitars, so it
might be an idea to learn how to play one of
them.”
www.edgetechig.co.uk