Clearview National December 2018 - Issue 205 | Page 64

INSTALLERSUPPORT
A NEW ONLINE EXPERIENCE
Solidor continues to build on what is widely accepted
as the strongest consumer brand in the composite door
sector, with a newly developed website that capitalises on
the very latest digital technologies and thought processes.
» » THE WEBSITE HOMEPAGE HAS
been completely transformed from a flat
scrolling page to one that uses parallax
scrolling, a new technology that takes a 2D
image and adds an element of depth, thereby
helping to create a new virtual experience.
Solidor’s renowned consumer imagery is
utilised to the full, while there is also an area
where a typical Solidor door is exploded
offering several hotspots which highlight key
product features. Firmly positioned at the
middle, bottom of the page as you scroll is
a direct link to the Door Designer, so that
consumers can quickly build their perfect
Solidor.
On the newly-developed homepage are also
options to change doors on a static image,
along with details of the newly expanded
colour range. Scrolling further down the page
are interactive and selection driven sections
for glass types and hardware, while security is
highlighted with a section on the 3 Star Ultion
cylinder.
www.solidor.co.uk
Pick ‘n’ Mix Marketing
» » JACK ALUMINIUM SYSTEMS HAS
launched a suite of product information sheets
as part of its marketing support package for
fabricators.
Available to download from the new
website, the product information sheets have
been designed to help fabricators sell the
benefits of the complete Jack Aluminium
Systems range. They offer information on the
key features, technical information, service &
finish options as well as suitable applications.
They’ve been designed as double-sided A4
leaflet-style sheets so that customers have
access to marketing literature that suits what
they offer.
The new website features all the new
products, up-to-date technical information on
the full product range, new project galleries
and some great examples of commercial
projects that have been completed using Jack
Aluminium products.
Ash Pearson, Sales Manager at Jack
Aluminium explains: “With the addition
of our TW70 TruEnergy Window and
TRL90 Flat Rooflight systems, our thermal
commercial door brochure wasn’t proving
enough for fabricators customers. These new
product information sheets give customers
a pick ‘n’ mix of marketing literature, so
they don’t have to worry about editing large
brochures to remove or add products.”
www.jackaluminium.co.uk
64 » DEC 2018 » CL EARVI E W- UK . C O M
HOLE I.N. ONE
» » INDEPENDENT NETWORK
(powered by VEKA) has hosted another
fantastic golf tournament, giving members
the chance to have fun, speak to other
like-minded fabricators and installers, catch
up with the IN team and raise some money
for charity in the process.
VEKA Group’s Head of Partner
Programmes Karen Lund explains: “This
year’s IN Golf Tournament was held at
Telford Golf and Country Club and followed
the theme from our latest Members’
Weekend; celebrating the very ‘Best of
British’, which is exactly what our member
companies represent with their commitment
to quality and service.
“We welcomed 35 golfers (of mixed
ability) and had a great time, networking,
golfing and enjoying a drink or two before
the day’s awards presentation. There were
seven prizes given out, which were a mix
of four coveted accolades and three not so
serious awards.
“The raffle held on the day raised
£425 and will be a welcome boost to the
fundraising efforts of three VEKA directors
who are taking part in the Turf Moor
Sleep Out for three charities; Emmaus
Burnley, Jane’s Place and Burnley FC in the
Community.”
www.inveka.co.uk