Clearview National December 2017 - Issue 193 | Page 14

PROUD SPONSOR OF
INDUSTRY NEWS
INDUSTRYNEWS
STANDARD MARKETING SUPPORT
SETS A NEW BENCHMARK
» » EPWIN WINDOW
Systems’ Excellence as Standard
membership programme aims to
set a new benchmark for quality
at every stage of the industry.
The quality of the marketing
support that’s available via the
programme demonstrates how
seriously the company takes this
commitment.
Excellence as Standard offers a
comprehensive suite of branded
marketing material including
brochures, POS items, sample
bags, clothing, drop cards and
advertising templates. What’s
more, many items can be easily
personalised with a logo, colours,
contact details, images and text.
Installers looking to harness
the power of the web even more
will find support in the form
of the Excellence as Standard
dashboard.
And when member businesses
need further support they’ll find it
in the form of a dedicated brand
manager who is focused on a
member’s success and will be on
hand to offer marketing advice.
The marketing support is just
one element of the Excellence
as Standard programme because
members also benefit from the
market-leading products available
from Epwin Window Systems’
core systems brands.
In short, Excellence as Standard
has everything that’s needed to
become the name that consumers
look for when they are researching
new home improvement
products.
http://www.excellenceas.co.uk/
www.epwin.co.uk
Shortlisted for 13 Construction
Marketing Awards
» » FULL-SERVICE AGENCY MRA
Marketing has been shortlisted for an incredible
13 awards in this year’s prestigious Construction
Marketing Awards (CMA). Having previously
won 13 times at the CMAs, and nominated
at the CIM Marketing Excellence Awards last
year, this latest shortlisting adds to a long list
of industry accolades achieved during MRA’s
26-year history.
MRA Marketing helps companies grow in
construction, building materials and home
improvements. This year’s CMA shortlist
sees MRA nominated for its work in several
different award categories including Agency
of the Year; PR Agency of the Year; Best Use
of Research; Best Use of PR; Best Website;
Advertising; Social Media; Direct Marketing
and Best Product Launch.
Lucia Di Stazio, Managing Director of
MRA Marketing says: “We’ve made the finals
in the CMAs consistently for the past 13 years
and this year is no exception. MRA Marketing
is currently No.1 in the CMA Agency League
and with this year’s 13 nominations we hope
to continue this success.
“The nominations are a testament to the
powerful results we achieve for customers with
strategic marketing & PR, creative design,
research and consultancy.” View the full CMA
Shortlist 2017 at www.cmawards.co.uk/
cma-2017-shortlist-announced.
‘this year is no exception’
www.mra-marketing.com
ROOFLINE RANGE AVAILABLE FROM TRAVIS PERKINS
» » CLEAR COMMUNICATION AND A
willingness to work together has led to the
successful launch of Liniar’s roofline range in
130 Travis Perkins branches in South Wales
and the South West – which is set to rise to up
to 400 across the UK.
Recognising this opportunity, Liniar’s Business
Development Director Tony Basile spoke with
CEO Roger Hartshorn. They formulated a plan
and approached Travis Perkins with a proposal.
“When we first heard from Liniar, I wasn’t
aware that the brand had a full roofline range,”
said Simon Braithwaite, Category Manager at
Travis Perkins. “But right from the very first
meeting I was struck at the relaxed way that
14 » DEC 2017 » CL EARVI E W- UK . C O M
they operate and how well the products have
been thought out.
“Everything that we’ve asked for, Liniar
has delivered. The first roll out has been so
successful that we are reviewing further and
hope to roll out in up to 400 branches.”
Tony says: “Working with Simon and the
team at Travis Perkins has been fantastic. They
understood immediately what makes our
roofline range different to anything currently
out there, which provides the branch staff with
unique selling points when promoting the
range”.
www.liniar.co.uk/building-products