Clearview National December 2015 - Issue 169 | Page 76

CONSERVATORIES

MARKET
DEMAND
STRONG FOR
SOLID ROOF
»»Synseal has experienced a very
positive market response to the launch of
the company’s new Celsius Solid Roof, with
requests for project quotations surpassing
expectations.
The key sales arena is undoubtedly retrofit
replacement of existing first generation
conservatory roofs, which is certainly a
growing market segment. The sizeable
quantity of installed conservatories across the
length and breadth of the UK presents a prime
opportunity for upgrading with either high
performance insulated roof glass or a modern
tiled solid roof.
An Energy Follow-Up Survey 2011 report
6: Conservatories, prepared by the BRE in
December 2013 on behalf of the Department
of Energy & Climate Change (DECC),
identified that approximately 18% of the

21.9 million households in England have
a conservatory which equates to around 4
million conservatories.
Only 77% of these conservatories have
heating and a telling additional statistic from
Palmer Market Research is that back in 2004,
when new conservatory sales were still at their
peak at almost 200,000 installs a year, 75%
of those projects featured polycarbonate roof
glazing. These factors combine to underpin a

tangible market demand for upgrading with a
thermally-efficient replacement roof solution.
“We knew we were doing the right thing
in launching Celsius Solid Roof,” comments
Mark Schlotel, Head of Marketing at Synseal,
“but the feedback from installers to our new
truly warm all-timber solid roof design has
been fantastic.”
Visit www.synseal.com

Enhancing Performance through Staff Training
»»Conservatory
Outlet is reiterating its full
commitment to customers and
employees by diversifying its
staff development programme
in order to ensure a consistently
high level of service is being
delivered across the business.
Spearheaded by Conservatory
Outlet