Clearview National December 2015 - Issue 169 | Page 68

GLASS&SEALEDUNITS

A First for
National
Secondary
Glazing
Supplier
»»Granada Secondary Glazing,
one of the UK’s leading independent
secondary glazing businesses, has held its first
dealer consultation day at its Dinnington head
office, the first following the recent rebrand
to focus on its trade offering and green
credentials.
Distributors from across the UK were
invited to take part in a factory tour as well as
discuss product development, recent successes
and future marketing.
Head of Trade Sales, Deborah Beeley,
says the event gave everyone a much valued
opportunity to share opinions and get to know
the organisation a little better.
Says Deborah: “We’ve invested in new
people, operations and product demonstration
facility here at Dinnington and we’re delighted
with the results. Trade sales are vital to us
and by inviting our distributors to see what’s
been going on, we’re able to give them
more confidence in our commitment to the
sector.”
A new purpose-built website – www.
granadaglazing.com – is also helping to
drive enquiries to trade distributors, whilst
highlighting the sustainable qualities of its
timber, aluminium and glass-based products.
The company’s new sister-business;
Granada Architectural has been spun off to
focus on corporate projects, after 15 years of
trading as a division of Granada Secondary
Glazing.

68 » dec 2015 » CL EARVI E W- UK . C O M

‘The new approach is aimed at bringing a stronger trade
focus ... as well as a clearer message to end users’
“The new approach is aimed at bringing
a stronger trade focus,” explains Deborah,
“as well as a clearer message to end users. We
have a very well-respected product range, with
superb green credentials and it is something
that our distributors can be proud of.”
With secondary glazing gaining plaudits for
its ability to reduce energy bills and carbon
footprints, Granada is also emphasising
its products being made from recyclable
materials and encouraging renovation over
replacement. Major contracts with national
partners have helped boost Granada’s recent
performance, with hotel chains, museums,
banks, housing associations, the NHS and
other commercial bodies, all looking to the
business for ways to increase thermal and
acoustic installation.
“Clearly, we believe that our products help
a building be more habitable and boost the
energy efficiency potential of any home,”
concludes Deborah. “But it’s also about
manufacturing quality products at affordable
prices, and making the quotation process
as clear and simple as possible, to allow

distributors and installers to maximise their
appeal and business potential.”
Established in 1992, the business specialises
in discreet aluminium internal windows
that radically improve acoustic and thermal
performance, whilst remaining sympathetic
to building aesthetics. As pressure grows on
developers to build on brownfield sites, near
busy roads or under flight paths, the issue of
noise pollution has the potential to become
a major cause célèbre, whilst home energy
assessments have focused the home buying
public’s attention on to the issue of energy
efficiency.
Now, the Dinnington-based manufacturer
is taking further strides towards bringing
attention to the issue with an awareness
campaign and investment in new premises,
technology, production and support staff.
Further accreditation from both the Achilles
Building Confidence and Constructionline
schemes have also been added to the existing
BBA, CHAS and ISO 9001 awards.
Visit www.granadaglazing.com