CONSERVATORIES & SOLIDROOFS
NEW PARTNERSHIP FUELS ROCKET IN SALES
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FOR A NEW BUSINESS TO increase turnover by 60 % in its first year is very impressive , but that ’ s precisely what Chester-le- Street installer Arc Home Design is on course to achieve thanks to the opening of a new showroom and a partnership with one of the industry ’ s leading names – Customade Group .
Anthony McKeough set up Arc Home Design at the beginning of 2018 to offer homeowners across the North- East a wide range of PVCu and aluminium windows , doors and glazed roof systems . Rather than source his products from several different suppliers though , Anthony was keen to partner with one full service supplier who could provide not only the variety of top quality products he wanted , but also offer the service and showroom and marketing support he needed .
“ Customade has been absolutely superb ,” says Anthony . “ It ’ s brilliant to find a partner who is so willing to put in the effort to help me grow , diversify and make my business stand out in customers ’ minds by offering something different .”
As well as the extensive range of products from across Customade Group brands , including REAL Aluminium bi-fold doors , three composite doors and the ultra-modern Virtu-AL door from Virtuoso Doors , PVCu windows from
Polyframe and traditional and contemporary roof lanterns from Atlas Roof Solutions , Arc Home Design is the only showroom in the North-East with a Skyroom , having a 5x3 metre version on display .
“ The Skyroom has proved to be a real draw ,” adds Arc Home Design director Karen McKeough . “ With its slim frames and sleek modern appearance , it ’ s a fantastic product . Customers love the look of the Skyroom and when we explain its strength and affordability , it literally sells itself .”
The Arc showroom features several displays and brochures – all part of Customade ’ s showroom and marketing support – that have helped Anthony increase his sales conversion ratio to more than 90 % and he ’ s now stocking a full range of aluminium products to take advantage of the growing demand for aluminium over PVCu .
Gareth Thomas , sales director at Customade Group , concludes , “ Congratulations to Anthony on achieving so much in such a relatively short time . His phenomenal success is typical of the new breed of installers who realise the benefits of having a wider range of products from one supplier , with all the support we can offer .”
www . customade . co . uk
New Conservatory Brochure Suite Released
Leading UK fabricator Conservatory Outlet Limited has launched a new suite of retail brochures , boasting unique artwork which is bespoke for each of its Network members .
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THE NEW collection maps out inspiration and guidance for homeowners to support their home improvement ideas , featuring the very latest extension styles and products represented through real-life photography which is exclusive to the Conservatory Outlet Network .
The range features three separate brochures , comprising of Living Spaces ( Extensions , Conservatories & Orangeries ), Windows and Feature Doors , and Front and Back Doors .
Karen Clough , Conservatory Outlet Marketing Manager , explains :“ Our marketing team spent considerable time researching the latest marketing concepts from the retail home improvement sector and conducting focus groups with our Network members to find out what they really wanted from their new pointof-sale materials . The result is something that has been truly shaped and moulded by our customers to support their journey with the home owner .” Each Conservatory Outlet brochure will now be exclusively branded for each retail partner throughout , with numerous pages dedicated to reflecting the unique personality and offer of its customers . This includes images of their showrooms and staff , details of their flexible finance options , and the characteristics that make their company different .
https :// www . conservatoryoutlet . co . uk / wp-content / uploads / Window-Feature-doors- CO . pdf . | https :// www . conservatoryoutlet . co . uk / wp-content / uploads / Living- Spaces-CO . pdf
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